PER DIGITAL HOWARD:
WWW.HOWARDTULLMAN.COM
WHY EVERY EXECUTIVE SHOULD HAVE A DIGITAL TWIN...
First, a digital twin lets him scale himself without cloning his calendar. Every question he answers 50 times a year – strategy, career advice, “how would you handle X?” – can be handled 24/7 by a version of him that speaks in his voice and uses his own material. He spends his time on the 5% of conversations that really require “live Mike.”
Second, it turns his experience and IP into an asset instead of a leaky bucket. Years of talks, memos, emails, and frameworks can be organized and made searchable through the twin, so teams, founders, or students can actually use what he knows instead of asking him to repeat himself or, worse, guessing.
Third, it protects and amplifies his brand. Right now, the internet will happily make up what “XXX thinks” about anything. A digital twin, trained on his real work and views, becomes the authoritative source. That’s a moat: people come to “XXX, at scale” instead of some generic chatbot or random LinkedIn guru.
Fourth, it’s a force multiplier for any platform he runs – a firm, a school, a fund, a community. New people can be onboarded, coached, and guided by the twin on the basics before they ever get in a room with him, which means the time they do get is deeper, more interesting, and higher value.
Fifth, it’s succession and legacy insurance. If he got hit by a bus tomorrow, most of what makes him valuable to others disappears with him. A good digital twin, kept current, means his way of thinking and operating can keep helping people long after he’s out of the day‑to‑day.
If you're serious about leveraging your brand, and legacy, a digital twin isn’t a toy – it’s infrastructure.
