Tuesday, April 29, 2025

NEW INC. MAGAZINE COLUMN FROM HOWARD TULLMAN

 

Our national discord has reached every household and office. To keep your team focused, you need to bring them together to share non-political community events.

EXPERT OPINION BY HOWARD TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS @HOWARDTULLMAN1

APR 29, 2025


Let’s be honest. Do you know anyone who isn’t angry right now?

It almost doesn’t matter what you’re angry about or which side of any given debate you or members of your team happen to be on. The bottom line is that everyone is pissed for some reason – right or wrong, rock solid or completely irrational.  Rampant emotions have crept into our homes and workplaces, and the stress, distractions and noise are getting in the way of everything else.

There’s zero likelihood that the constant lies, invented conflicts, outrageous and illegal acts, and insulting provocations emanating from the White House will diminish any time soon. Nor can we expect that the media will develop any ability to resist the knee-jerk tendency to constantly take the Trump bait, amplify and feed the falsehoods and imagined grievances to the MAGAts, or have the courage to overtly challenge the lies he spews every time he opens his mouth.

Apart from the Associated Press, we’re at the mercy of meek, intimidated, media both-siders who refuse to jeopardize their precious press room access. Instead, they ignore the lies, suffer the outright rudeness and abuse, and have become complicit in “facilitating” the flood of falsehoods being fed to the public.

Why businesses need to step up.

So, as pathetic as it may be (per Jerry Garcia), it’s ultimately been left to us to respond. We’ve got to figure out some effective outlets and exercises to redirect our own and others’ outrage and let some of the steamy sturm und drang out of the pot before the whole thing blows up our businesses.

If there’s anything worse than the anger itself, it’s got to be the profound feeling of impotence and the perceived inability to help make things better, which only leads to varying degrees of modest depression. Depression is anger without enthusiasm.

This isn’t to say that watching the Orange Monster slowly destroy our democracy isn’t something to get massively upset about, but talk, rhetoric and ranting are as cheap as they’ve always been. Sitting in front of a screen and typing little screeds, slams and insults isn’t worth the time and effort and offers little or nothing in the way of relief or satisfaction. It’s no more effective than talking back to the radio or TV. I know this from long and personal experience.

The real question for business owners and operators is what can we constructively and concretely do for ourselves, our families, our companies and our employees to channel the angst and anger into something of value? How can we help our team members get beyond the moment and get on with the day-to-day struggles that we’re all facing in a world still reeling from the residual effects of the pandemic and now made immeasurably worse by Trump’s craziness — just look at the tariff chaos — and Elon Musk’s malicious and destructive meddling.

No one’s gonna get over the damage that the MAGAts have done to our country any time soon, but we do need some strategies to help everyone get on with their lives and get back to taking care of business. Four years is far too long to wait for relief.

Why action is the better than reaction

The only antidote for the oppressive feelings of anger, frustration, and eventually apathy, is turning distraction into action. And while the pundits are increasingly calling for widespread protests, financial boycotts, meetings and marches, these are one-offs at best, and mainly amount to preaching to the choir. And a somewhat aging choir at that.

These latest gatherings haven’t included significant numbers of minorities or young people. While there may be some political power or theoretical influence in sheer numbers, these occasional efforts don’t do much to help offset the growing numbness, apathy and despair that we’re seeing in our own people. Friko’s song Get Numb to It! could be an anthem for the younger generations.

The most effective efforts that I’ve seen are straightforward and relatively simple and inexpensive attempts to bring teams together to undertake local, apolitical actions. These efforts serve two critical purposes.

The benefits of shared experiences

First, and somewhat selfishly from the companies’ standpoint, in these post-pandemic times where large portions of the workforce are now working remotely, it’s a legitimate reason, a good cause, and a great excuse to bring everyone back to a common site for shared experiences.

Second, given that some much work today is comprised of sterile and solitary activities sitting in front of a screen, the opportunity to socially engage as a group in hands-on, collaborative, and demonstrably physical work is a powerful release, a positive emotional benefit, a way to demonstrate concrete results and progress in an environment where so many feel powerless, and a way of making important contributions to the community as well.

Anyone can make their own list of these kinds of projects. A few that come to mind, especially following examples from Earth Day, include: cleaning up a road, painting a school, planting a park, staffing a food pantry, or visiting with seniors or veterans.

Gather your team, get them geared up and out in the field together, make sure they’re well fed with junk food and pizza, and watch the magic happen. You’ll see smiles and bright eyes that have been missing for years and a level of connection and camaraderie that you may have thought was never likely to return.

These are good deeds, important work, serious contributions to the common, and provide direct psychological and emotional benefits for your people and your business as well. Keep bitching nationally if you like, but pitch in and make a difference locally as well.

These may seem like modest and inconsequential steps, but the point is not the specific results of the action, it’s the fact that you’re putting your people to work and in action that makes the difference. You can’t know or foresee what ultimately may come from these projects, but it’s clear that, if you do nothing, there won’t be any impact at all.  

 

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