Tribeca Flashpoint Media Arts Academy President & CEO Howard Tullman offers a phenomenal look at where technology is now and where it is headed during his compelling presentation before the Chicago Southland Chamber of Commerce this week (July 9),
Former Chicago Southland Chamber of Commerce Chairman Jeff Arseneau and Tribeca Flashpoint Media Arts Academy President & CEO Howard Tullman grab a moment of friendship following Tullman's talk to Chamber members and guests.
Photos by Larry Burrows
Media wizard explores high tech commerce at Chamber event
A visionary of the digital era, Howard Tullman leaves his audience breathless and astounded.
As CEO and president of Tribeca Flashpoint Media Arts Academy in Chicago, Tullman puts his extraordinary background in business, education, leadership and technology to work in what many peg the pre-eminent media arts program in the country.
In fact, Tullman described Tribeca Flashpoint as “a two-year, high-end school for digital maniacs,” according to a recent article in Forbes magazine.
On Monday (July 9), an energetic, casually attired Tullman captivated Chicago Southland Chamber of Commerce members and guests at the Holiday Inn Hotel – Tinley Park Convention Center with a mind-boggling view of just how connected we are.
And this is only the beginning.
Tullman credits Facebook guru Mark Zuckerberg for revolutionizing how the world uses the Internet.
“Before, we connected to links with a measure of anonymity,” he said.
“Today it’s all about people.” The Facebook apparatus allows us to “address the future, starting now.”
Online connections are pulling the “information web” to a “social web” at an exponential rate.
“We never knew we’d know so much about every individual. (Advertisers) can tell people what they want to hear.”
“Personal data is the oil of the digital age.”
“Facebook looks at 900 million people, what they are saying, who they are, what they look like, what they are thinking.
“Google is the rearview mirror and Facebook is the sniper scope.
“Zuckerberg’s law (says) ‘Every 12 to 18 months, the amount of information being shared by people on the Web will double.’”
This means advertisers know what you want, how much you are willing to spend and virtually every aspect of whom to target, with what and when. There is no guesswork.
Likewise, consumers will know where to go for whatever they want. They’ll see what people say about doctors, restaurants, movies, products -- the list is infinite.
How does this impact the world?
“Everything we do is measurable and trackable. We’re all tethered … and because I’m connected, you need to be much smarter about how you contact me.”
Tullman defines this mobile and social attachment as “mocial.”
In short, this will allow for “micro transactions” targeted to the right customers at the right point in time.
All of this will have a huge impact on pricing, as well.
“We are about to see the end of fixed pricing. Consumers will decide what price they’ll pay.”
While customers will remain loyal to great service negative data is and will be out there as well.
Poor service or products do not go unnoticed a company will need to repair the damage and its online image.
With all these changes, Tullman added, “We will have to do something about privacy.
“But God forbid if Congress does it!” he said to a round of laughter.
Chamber Chairman John Currier pegged Tullman’s talk “very interesting.”
“The ability to reach your customers and potential customers” is out there now for businesses of all sizes.
“Everybody needs to change in order to keep up … and the Chamber needs to help our members and educate them about how to get the most of the new ways of doing business.”
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