Monday, February 03, 2025

MUSK'S COUP

 

Elon Musk’s Bureaucratic Coup

Welcome to the “rapid unscheduled disassembly” of the United States government.

By Charlie Warzel

February 3, 2025, 6:09 PM ET

Elon Musk is not the president, but it does appear that he—a foreign-born, unelected billionaire who was not confirmed by Congress—is exercising profound influence over the federal government of the United States, seizing control of information, payments systems, and personnel management. It is nothing short of an administrative coup.

As the head of an improvised team within the Trump administration with completely ambiguous power (the Department of Government Efficiency, or DOGE, in reference to a meme about a Shiba Inu), Musk has managed quite a lot in the two weeks since Inauguration Day. He has barged into at least one government building and made plans to end leases or sell some of them (three leases have been terminated so far, according to Stephen Ehikian, the General Services Administration’s acting administrator). He has called in employees from Tesla and the Boring Company to oversee broad workforce cuts, including at the Office of Personnel Management (one of Musk’s appointed advisers, according to Wired, is just 21 years old, while another graduated from high school last year). During this time, OPM staffers, presumably affiliated with DOGE, reportedly set up an “on-premise” email server that may be vulnerable to hacking and able to collect data on government employees—one that a lawsuit brought by two federal workers argues violates the E-Government Act of 2002 (there has not yet been a response to the complaint). Musk’s people have also reportedly gained access to the Treasury’s payments system—used to disburse more than $5 trillion to Americans each year (a national-security risk, according to Senator Ron Wyden, a democrat from Oregon)—as well as computer systems that contain the personal data of millions of civil servants. (They subsequently locked some senior employees out of those systems, according to Reuters.) Musk did not immediately respond to a request for comment.

Over the weekend, the Trump administration put two senior staffers at the U.S. Agency for International Development (USAID) on administrative leave—staffers who, according to CNN, had tried to thwart Musk’s staff’s attempts to access sensitive and classified information. Musk posted on X yesterday that “USAID is a criminal organization. Time for it to die.” USAID staffers were barred from entering the unit’s headquarters today.

This is called “flooding the zone.” Taken in aggregate, these actions are overwhelming. But Musk’s political project with DOGE is actually quite straightforward: The world’s richest man appears to be indiscriminately dismantling the government with an eye toward consolidating power and punishing his political enemies.

Two days before the 2024 election, I wrote that Musk’s chaotic takeover of Twitter was going to be the blueprint for his potential tenure at DOGE. Unfortunately, I was right—he’s running the exact same playbook. But it’s worth keeping in mind that there are two ways of measuring success for Musk’s projects: first, whether the organizations themselves benefit under his leadership, and second, whether Musk himself gets something out of the arrangement. Musk’s stewardship of X has been a financial nightmare. He has alienated advertisers, tanked revenue and user growth, and saddled investment banks with debt from the purchase that they’ll need to sell off. Yet Musk’s own influence and net worth have grown considerably during this time. His fanboys and the MAGA faithful don’t care that X is a flailing business, because Musk did deliver on giving liberals their supposed comeuppance by de-verifying accounts and reinstating banned trolls. He turned the platform into a conspiratorial superfund site, has boosted right-wing accounts and talking points, and helped elect Donald Trump as president. Musk’s purchase is a success in their eyes because he succeeded in turning X into a political weapon.

Read: Musk’s Twitter is the blueprint for a MAGA government

The same thing is happening right now with DOGE. Musk and his Silicon Valley acolytes are acting on a long-held fantasy of approaching the federal government like a software company and running it like a venture-backed tech start-up during the days of zero-percent interest rates. Here’s the problem: The federal government is not a software company. “The stakes are wildly different,” a former senior Twitter executive told me recently. This person, who requested anonymity because they worked closely with Musk during his takeover and fear retribution, argued that Musk seems incapable of recognizing the limits of his own knowledge. When I asked them to describe Musk’s managerial strategy, they borrowed a term of art from SpaceX’s own rocket mishaps: “This is a rapid unscheduled disassembly of government services.”

The theory that the government is inefficient is not altogether incorrect. I recently spoke with Robert Gordon, formerly the deputy assistant to the president for economic mobility in the Biden administration, to get a sense of how intricate government agencies are and what it would take to reform them. Gordon, who has spent time in the Office of Management and Budget and as the assistant secretary responsible for grants policy at the Department of Health and Human Services, was quick to note that we desperately need to simplify processes within the federal government to allow workers to execute more quickly and develop more agile technology, such as the Direct File product that the IRS recently made to allow Americans to file taxes for free. “No doubt the government could do more here,” he told me. “But it requires incredibly specific approaches, implemented in a thoughtful way. It requires paying enormous attention to detail, not blowing shit up.” Musk and DOGE have instead operated with a “vast carelessness,” Gordon wrote in a Substack post last week. “This government cannot trouble itself to plan for the biggest things, the funds that thousands of organizations use to serve millions of people,” he wrote. “It has swept up civil servants in a vortex of confusion and fear.” Musk wrote today on X that the Treasury team that built Direct File no longer exists. “That group has been deleted,” he said.

Read: The American people deserve DOGE

Among Gordon’s biggest concerns is that DOGE’s slapdash cuts will remove key links in the bureaucratic chain that make the government function. Even simple-sounding procedures—allocating government funds in a crisis like, say, a pandemic—require coordination among teams of civil servants across multiple government offices. “All of this is done by back-office types,” Gordon told me. “There are so many people in that process, and it matters enormously how good they are.” That this system is inefficient is frustrating, Gordon said, but he worries that the chaos caused by Musk’s efforts will halt any possibility of reform. “If you want to make this system better, you need to create space for civil servants who know what they’re doing to do that work,” he told me. “What’s very likely to happen now because of this pressure is that the most competent people on that chain are at super-high risk of saying, I gave it my best shot; I don’t need this and quit, because they can get better jobs. That’s what I see happening.”

Of course, the so-called tech right does not agree. As the political scientist Henry Farrell wrote this past weekend, “The fact that none of the DOGE people actually understand how government functions is a feature, not a bug. If you understand the workings of the federal bureaucracy, you are almost certainly part of the problem, not the solution.” But this reasoning is not usually compatible with the reality of managing complex organizations. As the former Twitter exec told me, after Musk took over the platform, his people enthusiastically championed ideas that seasoned employees with knowledge of the company had already researched and rejected: “It wasn’t that we hadn’t thought about new ways, say, to do verification or handle bots, but we rejected them on the basis of research and data. There was a huge contrast between the methodical approach and Musk’s rapid-fire whims.”

When Musk barged into Twitter in 2022 as its new CEO, his strategy was “decision making by vibes,” according to the former exec I spoke with. Those vibes were often dictated by the sycophants in Musk’s orbit. The executive described Musk as surprisingly receptive to ideas when presented with facts and data, but said that few in his inner circle questioned or spoke frankly with him: “And so, in the absence of rational decision making, we got the vibes-based, yes-man approach.”

The former executive did point to a meaningful difference between X and DOGE, however: The government is big and complex. This may be an asset during an assault. “Even if you try to take a flamethrower to the government, the destruction won’t be quick. There’ll be legal challenges and congressional fights, and in the months and weeks, it’ll be individuals who keep essential services running,” they said. The government workers who know what they’re doing may still be able to make positive incremental change from within.

Read: There really is a deep state

It’s a rousing, hopeful notion. But I fear that the focus on the particulars of this unqualified assault on our government is like looking at X’s bottom line, in that it obscures Musk’s real ambitions. What are DOGE’s metrics for success? If X is our guide, health, functionality, and sustainability are incidental and able to be sacrificed. The end game for Musk seems to be just as it was with Twitter: seize a polarized, inefficient institution; fuse his identity with it; and then use it to punish his enemies and reward his friends. DOGE is a moon-shot program to turn the government into Musk’s personal political weapon.

About the Author

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Charlie Warzel

Charlie Warzel is a staff writer at The Atlantic and the author of its newsletter Galaxy Brain, about technology, media, and big ideas. He can be reached via email.

MOLLY JONG-FAST

 

Project 2025 Is Here

Candidate Trump tried distancing himself from a right-wing blueprint that President Trump’s administration is already implementing.

By Molly Jong-Fast

February 3, 2025

 

It turns out that the bogeyman of the last presidential election cycle, Project 2025, was no figment of our imagination, but an all-too-real plan for governing. We all remember Donald Trump’s attempts to distance himself from the right-wing blueprint on the campaign trail and on the debate stage. “I have nothing to do with Project 2025—I haven’t read it,” he said during his one and only face-off with Kamala Harris. “I don’t want to read it purposely. I’m not going to read it.” And yet CNN found that out of the 53 Trump executive actions and orders it analyzed, 36 “evoke proposals outlined” in Project 2025, on issues such as immigration, energy, and diversity, equity, and inclusion (DEI) efforts.

Let’s recap how we got here. In the summer of 2024, Democrats seized upon Project 2025, a plan spearheaded by the Heritage Foundation. The initiative included a website on which aspiring administration officials could apply for inclusion in a database used for presidential hiring. The plan wasn’t a secret; the 922-page “Mandate for Leadership” had been published in April 2023 on Heritage’s site and boasted supporters across the right-wing spectrum. “We are a coalition of more than 110 conservative groups advocating policy and personnel recommendations for the next conservative president,” a Project 2025 spokesperson told Newsweek. 

Project 2025 looked very much like the agenda for a second Trump term, as I wrote at the time, even if then candidate Trump was keeping it at arm’s length. That’s understandable given how unpopular this right-wing road map was during the presidential race—even among Republicans. “About 33% of Republicans say they…view the plan negatively,” NBC News found in a September poll, “with just 7% saying they have positive views of the plan.” The Project 2025 wish list included rolling back LGBTQ+ protections, curbing abortion rights, and banning pornography, as well as greatly increasing presidential power.

The secret sauce in this very unsecret plan is money, like taking control of the federal budget and doling the money out, completely circumventing Congress’s power of the purse. In July of 2023, The New York Times reported how Trump was looking to “revive the practice of ‘impounding’ funds, refusing to spend money Congress has appropriated for programs a president doesn’t like—a tactic that lawmakers banned under President Richard Nixon.” The Impoundment Control Act of 1974 was designed to prevent presidents from using congressionally approved funds as a kind of carrot and stick, as Trump tried to do in holding up Ukraine funding during his first term, leading to his first impeachment.

Last week Trump’s Office of Management and Budget issued a memorandum calling on government agencies to “temporarily pause, to the extent permitted by law, grant, loan or federal financial assistance programs that are implicated by the President’s Executive Orders.” The move was unprecedented and, according to legal experts, unconstitutional—or, as OMB chief pick Russ Vought might put it, “post-constitutional.”

Bottom of Form

Trump’s federal spending freeze—which was “previewed” in Project 2025, according to the Associated Press—went over like a lead balloon. A judge temporarily blocked part of the Trump plan, and the administration rescinded the OMB memo. But White House press secretary Karoline Leavitt explained on X that the move was “NOT a rescission of the federal funding freeze,” adding that Trump’s executive orders “on federal funding remain in full force and effect, and will be rigorously implemented.”

The whole mess smacked of Trump 1.0—hugely disruptive and confusing, while accomplishing little beyond rattling people in government (and reinvigorating Democrats). A second judge, on Friday, issued an order temporarily requiring the federal government to not “pause, freeze, impede, block, cancel, or terminate” funding promised to a number of states.

Meanwhile, Trumpworld continues to have the federal workforce in its sights. The Trump administration sent employees an email with the subject line “Fork in the Road”—mimicking a subject line once used by unelected billionaire Elon Musk in a note to Twitter employeesurging them to either get on board with the new administration or take a buyout. This all fits in with the Project 2025 goal of shrinking the nonpartisan federal workforce and replacing those employees with political supporters, the types of people who will bend the federal government to Trump’s will.

Trump may have gotten ahead of himself with such a radical funding freeze out of the gate, especially as his leadership isn’t yet in place. Vought, a Project 2025 architect and the author of the second chapter of the “Mandate for Leadership,” has yet to be confirmed by the Senate; same with Trump’s FBI director pick, Kash Patel, who has mused about making the agency’s headquarters “a museum of the deep state.” Sure, an OMB memo was pulled back, but that looks like a tactical retreat in a war on federal employees that’s only just begun.

WHO ARE THESE PEOPLE RUNNING THE COUNTRY WHILE TRUMP GOLFS??

 


BY THE WAY, IT'S PRONOUNCED "DOGGIE", NOT DOGE, AS THESE TRUMP AND MUSK FLUNKIES SHIT ALL OVER OUR COUNTRY 


THE WORLD'S GREATEST PISSANT

 






Sunday, February 02, 2025

HAMAS NEEDS TO BE DESTROYED

 








DON'T BELIEVE THE LYING SACK OF SHIT - EZRA KLEIN COMMENTARY

If you want to understand the first few weeks of the second Trump administration, you should listen to what Steve Bannon told PBS’s “Frontline” in 2019:

Steve Bannon: The opposition party is the media. And the media can only, because they’re dumb and they’re lazy, they can only focus on one thing at a time. …

All we have to do is flood the zone. Every day we hit them with three things. They’ll bite on one, and we’ll get all of our stuff done. Bang, bang, bang. These guys will never — will never be able to recover. But we’ve got to start with muzzle velocity. So it’s got to start, and it’s got to hammer, and it’s got to —

Michael Kirk: What was the word?

Bannon: Muzzle velocity.

Muzzle velocity. Bannon’s insight here is real. Focus is the fundamental substance of democracy. It is particularly the substance of opposition. People largely learn of what the government is doing through the media — be it mainstream media or social media. If you overwhelm the media — if you give it too many places it needs to look, all at once, if you keep it moving from one thing to the next — no coherent opposition can emerge. It is hard to even think coherently.

Donald Trump’s first two weeks in the White House have followed Bannon’s strategy like a script. The flood is the point. The overwhelm is the point. The message wasn’t in any one executive order or announcement. It was in the cumulative effect of all of them. The sense that this is Trump’s country now. This is his government now. It follows his will. It does what he wants. If Trump tells the state to stop spending money, the money stops. If he says that birthright citizenship is over, it’s over.

Or so he wants you to think. In Trump’s first term, we were told: Don’t normalize him. In his second, the task is different: Don’t believe him.


Trump knows the power of marketing. If you make people believe something is true, you make it likelier that it becomes true. Trump clawed his way back to great wealth by playing a fearsome billionaire on TV; he remade himself as a winner by refusing to admit he had ever lost. The American presidency is a limited office. But Trump has never wanted to be president, at least not as defined in Article II of the U.S. Constitution. He has always wanted to be king. His plan this time is to first play king on TV. If we believe he is already king, we will be likelier to let him govern as a king.


Don’t believe him. Trump has real powers — but they are the powers of the presidency. The pardon power is vast and unrestricted, and so he could pardon the Jan. 6 rioters. Federal security protection is under the discretion of the executive branch, and so he could remove it from Anthony Fauci and Mike Pompeo and John Bolton and Mark Milley and even Brian Hook, a largely unknown former State Department official under threat from Iran who donated time to Trump’s transition team. It was an act of astonishing cruelty and callousness from a man who nearly died by an assassin’s bullet — as much as anything ever has been, this, to me, was an X-ray of the smallness of Trump’s soul — but it was an act that was within his power.


But the president cannot rewrite the Constitution. Within days, the birthright citizenship order was frozen by a judge — a Reagan appointee — who told Trump’s lawyers, “I have difficulty understanding how a member of the bar would state unequivocally that this is a constitutional order. It just boggles my mind.” A judge froze the spending freeze before it was even scheduled to go into effect, and shortly thereafter, the Trump administration rescinded the order, in part to avoid the court case.


What Bannon wanted — what the Trump administration wants — is to keep everything moving fast. Muzzle velocity, remember. If you’re always consumed by the next outrage, you can’t look closely at the last one. The impression of Trump’s power remains; the fact that he keeps stepping on rakes is missed. The projection of strength obscures the reality of weakness. Don’t believe him.


You could see this a few ways: Is Trump playing a part, making a bet or triggering a crisis? Those are the options. I am not certain he knows the answer. Trump has always been an improviser. But if you take it as calculated, here is the calculation: Perhaps this Supreme Court, stocked with his appointees, gives him powers no peacetime president has ever possessed. Perhaps all of this becomes legal now that he has asserted its legality. It is not impossible to imagine that bet paying off.


But Trump’s odds are bad. So what if the bet fails and his arrogations of power are soundly rejected by the courts? Then comes the question of constitutional crisis: Does he ignore the court’s ruling? To do that would be to attempt a coup. I wonder if they have the stomach for it. The withdrawal of the Office of Management and Budget’s order to freeze spending suggests they don’t. Bravado aside, Trump’s political capital is thin. Both in his first and second terms, he has entered office with approval ratings below that of any president in the modern era. Gallup has Trump’s approval rating at 47 percent — about 10 points beneath Joe Biden’s in January 2021.


There is a reason Trump is doing all of this through executive orders rather than submitting these same directives as legislation to pass through Congress. A more powerful executive could persuade Congress to eliminate the spending he opposes or reform the civil service to give himself the powers of hiring and firing that he seeks. To write these changes into legislation would make them more durable and allow him to argue their merits in a more strategic way. Even if Trump’s aim is to bring the civil service to heel — to rid it of his opponents and turn it to his own ends — he would be better off arguing that he is simply trying to bring the high-performance management culture of Silicon Valley to the federal government. You never want a power grab to look like a power grab.


But Republicans have a three-seat edge in the House and a 53-seat majority in the Senate. Trump has done nothing to reach out to Democrats. If Trump tried to pass this agenda as legislation, it would most likely fail in the House, and it would certainly die before the filibuster in the Senate. And that would make Trump look weak. Trump does not want to look weak. He remembers John McCain humiliating him in his first term by casting the deciding vote against Obamacare repeal.


That is the tension at the heart of Trump’s whole strategy: Trump is acting like a king because he is too weak to govern like a president. He is trying to substitute perception for reality. He is hoping that perception then becomes reality. That can only happen if we believe him.


The flurry of activity is meant to suggest the existence of a plan. The Trump team wants it known that they’re ready this time. They will control events rather than be controlled by them. The closer you look, the less true that seems. They are scrambling and flailing already. They are leaking against one another already. We’ve learned, already, that the O.M.B. directive was drafted, reportedly, without the input or oversight of key Trump officials — “it didn’t go through the proper approval process,” an administration official told The Washington Post. For this to be the process and product of a signature initiative in the second week of a president’s second term is embarrassing.


But it’s not just the O.M.B. directive. The Trump administration is waging an immediate war on the bureaucracy, trying to replace the “deep state” it believes hampered it in the first term. A big part of this project seems to have been outsourced to Elon Musk, who is bringing the tactics he used at Twitter to the federal government. He has longtime aides at the Office of Personnel Management, and the email sent to nearly all federal employees even reused the subject line of the email he sent to Twitter employees: “Fork in the Road.” Musk wants you to know it was him.


The email offers millions of civil servants a backdoor buyout: Agree to resign and in theory, at least, you can collect your paycheck and benefits until the end of September without doing any work. The Department of Government Efficiency account on X described it this way: “Take the vacation you always wanted, or just watch movies and chill, while receiving your full government pay and benefits.” The Washington Post reported that the email “blindsided” many in the Trump administration who would normally have consulted on a notice like that.


I suspect Musk thinks of the federal work force as a huge mass of woke ideologues. But most federal workers have very little to do with politics. About 16 percent of the federal work force is in health care. These are, for instance, nurses and doctors who work for the Veterans Affairs department. How many of them does Musk want to lose? What plans does the V.A. have for attracting and training their replacements? How quickly can he do it?


The Social Security Administration has more than 59,000 employees. Does Musk know which ones are essential to operations and unusually difficult to replace? One likely outcome of this scheme is that a lot of talented people who work in nonpolitical jobs and could make more elsewhere take the lengthy vacation and leave government services in tatters. Twitter worked poorly after Musk’s takeover, with more frequent outages and bugs, but its outages are not a national scandal. When V.A. health care degrades, it is. To have sprung this attack on the civil service so loudly and publicly and brazenly is to be assured of the blame if anything goes wrong.


What Trump wants you to see in all this activity is command. What is really in all this activity is chaos. They do not have some secret reservoir of focus and attention the rest of us do not. They have convinced themselves that speed and force is a strategy unto itself — that it is, in a sense, a replacement for a real strategy. Don’t believe them.


I had a conversation a couple months ago with someone who knows how the federal government works about as well as anyone alive. I asked him what would worry him most if he saw Trump doing it. What he told me is that he would worry most if Trump went slowly. If he began his term by doing things that made him more popular and made his opposition weaker and more confused. If he tried to build strength for the midterms while slowly expanding his powers and chipping away at the deep state where it was weakest.


But he didn’t. And so the opposition to Trump, which seemed so listless after the election, is beginning to rouse itself.


There is a subreddit for federal employees where one of the top posts reads: “This non ‘buyout’ really seems to have backfired. I’ll be honest, before that email went out, I was looking for any way to get out of this fresh hell. But now I am fired up to make these goons as frustrated as possible.” As I write this, it’s been upvoted more than 39,000 times and civil servant after civil servant is echoing the initial sentiment.


In Iowa this week, Democrats flipped a State Senate seat in a district that Trump won easily in 2024. The attempted spending freeze gave Democrats their voice back, as they zeroed in on the popular programs Trump had imperiled. Trump isn’t building support; he’s losing it. Trump isn’t fracturing his opposition; he’s uniting it.


This is the weakness of the strategy that Bannon proposed and Trump is following. It is a strategy that forces you into overreach. To keep the zone flooded, you have to keep acting, keep moving, keep creating new cycles of outrage or fear. You overwhelm yourself. And there’s only so much you can do through executive orders. Soon enough, you have to go beyond what you can actually do. And when you do that, you either trigger a constitutional crisis or you reveal your own weakness.


Trump may not see his own fork in the road coming. He may believe he has the power he is claiming. That would be a mistake on his part — a self-deception that could doom his presidency. But the real threat is if he persuades the rest of us to believe he has power he does not have.


The first two weeks of Trump’s presidency have not shown his strength. He is trying to overwhelm you. He is trying to keep you off-balance. He is trying to persuade you of something that isn’t true. Don’t believe him.




Oh America

 



Friday, January 31, 2025

TIGHTROPES AND TRICKLE DOWN

 




Jim Acosta defined CNN under Trump.

 


Opinion

Erik Wemple

Jim Acosta defined CNN under Trump. Now he’s gone ‘independent.’

The longtime anchor signed off with a typically defiant message.

January 31, 2025 at 6:30 a.m. ESTToday at 6:30 a.m. EST

 

On Tuesday morning, Jim Acosta said goodbye to his 10 a.m. CNN audience with a familiar message: “Don’t give in to the lies. Don’t give in to the fear. Hold on to the truth and to hope. … I will not give in to the lies. I will not give in to the fear.”

 

That’s a sampling of the anchor-chair defiance that CNN’s leaders wanted to move to a time slot when much of the United States is asleep.

 

Prior to his departure, Acosta was offered a two-hour show from midnight to 2 a.m. Eastern time — one hour longer than his morning gig and airing from 9 p.m. to 11 p.m. on the West Coast. That offer was part of a CNN schedule realignment that saw Wolf Blitzer move to a 10 a.m.-to-noon slot, in a partnership with co-host Pamela Brown, along with a number of other adjustments.

 

“I think that there was an effort on both sides to make it work,” said a knowledgeable CNN source, adding that the offer would have enabled Acosta to dominate late-breaking news events, such as Wednesday night’s plane crash over the Potomac River.

 

Acosta turned down the offer to become CNN’s midnight guy. President Donald Trump reveled in the goings-on in a Truth Social post, calling Acosta a “sleazebag” and mocking the proposal to move him to the “Death Valley” of the cable news lineup. Not a great moment for CNN.

 

Acosta’s decision prompted a fair bit of commentary that he’d be a fine fit on MSNBC. He went, instead, to an outlet with a bit more ideological diversity. “As you could see earlier today, this was my last day at CNN, and I did want to jump on Substack Live here for a moment and say, welcome to my new venture. I’m going independent, at least for now.” He has already racked up 109,000 subscribers.

 

Planted amid a flurry of headlines from the Trump White House, Acosta’s move was a moment unto itself, if only because it punctuated a sharp break from how CNN approached the first Trump presidential term. It’s all about tone: CNN reacted again and again with chyronic outrage to the first-term initiatives and antics of Trump, with Acosta a prominent representative. He antagonized Trump at news conferences, sparred with the president’s press secretaries at briefings and saw his White House press pass revoked in 2018 after he refused to surrender the microphone during a Trump news conference. CNN rallied around him and filed suit to have it reinstated.

 

“Thanks to everybody for their support,” Acosta tweeted at the time. “Let’s get back to work.”

 

Acosta forged his public news persona when CNN was under the leadership of Jeff Zucker, a zone-flooding sort of news boss who leveraged the chaos of the Trump era for ratings and buzz. CNN was out front as a target of Trump’s media-bashing and out front in pushing back. In a memorable August 2018 clash, Acosta asked White House press secretary Sarah Huckabee Sanders to declare that the news media assembled in the briefing room were not the “enemy of the people,” a phrase that had been used by Trump. She declined the invitation.

 

CNN has undergone a great deal of management turnover since those contentious days and is now under the ownership of Warner Bros. Discovery. Chairman and CEO Mark Thompson, formerly of the New York Times, runs the organization. As reported by Oliver Darcy of Status, Thompson instructed top network talent before the inauguration “to be forward-thinking and to avoid pre-judging Trump.” Darcy, a former CNN reporter, also remarked in a recent podcast that the current management has fostered a “very different CNN in tone” when it comes to coverage of Trump.

 

Maybe so, though it’s easy to romanticize the pugilistic version of CNN under Zucker. Remember, for example, that CNN, amid its zeal over the first-term Trump, attributed undue credibility to the Steele dossier, a document claiming all sorts of Trump-Russia collusion that has fallen apart under the scrutiny that time affords. Pressed to come clean in 2020, CNN did not. Former CNN staffer Chris Cillizza recently posted a thread on X explaining that he’d “screwed up” in dismissing Trump’s pet theory that the coronavirus originated in a Chinese lab.

 

There’s an editorial lane for CNN as it approaches Trump’s second term: Investigate the daylights out of Trump’s initiatives; grill his top lieutenants in prolonged interviews; and report the results to CNN’s audience. Meanwhile, ditch the editorial froth that piled up in the early Trump years — a more sober approach that appears to be taking hold among CNN’s mainstream peers as well. “The philosophy now is to cover this administration in a tough but fair way based on reporting,” said the CNN source.

 

CNN on Tuesday issued a cheery press release touting its digital performance in 2024 and healthy TV ratings in key categories. And last week, Thompson announced layoffs as well as a new digital strategy — fueled by a $70 million investment from its parent company — to capture an audience that is gradually but inexorably migrating away from linear television to everything else. That makes CNN about the millionth company in recent decades to pair staff reductions with plans for digital conquest. Don’t dismiss the company’s prospects, however, considering that Thompson was a key player in bringing about the financial recovery of the New York Times from 2012 to 2020.

 

Thompson’s initiatives will all collide with CNN’s peculiar audience crisis. No matter how it positions itself vis-à-vis Trump 2.0, the network’s public image remains rooted in its treatment of first-term Trump — meaning conservatives would sooner pony up for the DEI Network than for CNN subscription products. Hold on to hope, as Acosta might say.

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