Tuesday, December 23, 2025

NEW INC. MAGAZINE COLUMN FROM HOWARD TULLMAN

 

Are Some of Your Best Employees Hiding Second Jobs?

‘Dualling’ refers not to simple moonlighting or after-hours gig work, but to employees being on the clock during regular working hours for multiple employers, none of whom have any idea of the situation.

EXPERT OPINION BY HOWARD TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS @HOWARDTULLMAN1

Dec 23, 2025

 

A long time ago, when I was operating large-scale call centers making millions of calls each year to the customers of dozens of major enterprises—car manufacturers, hotel and restaurant chains, hospitals and other health providers—our technology was nowhere near as advanced as we see now from AI-powered call center businesses such as Balto, which I first wrote about in 2021. But even in the pre-A.I. dark ages, we knew that building intelligent inbound call routing and distribution systems and adaptive scripts based on the origin of each call was essential.  

Having the front-end call management systems instantly route customer inquiries based on the inbound number they had called was a way to accomplish two critical operating objectives: (a) team members answering calls could use the variable script displayed on his or her desktop to respond to calls effectively and convincingly regardless of whether they were from a customer of Honda or Hilton, and (b) this system kept every team member gainfully employed and fully occupied almost all day long rather than having employees sitting around waiting for calls to come in solely from the customers of a single client. Needless to say, within reasonable guardrails and even with fairly narrow client preferences and procedures, the manner in which any given call was handled and the conversations themselves rarely varied much between our many clients. 

I should add that this system also permitted the team members to be located anywhere in the world and in alternative time zones in order to enable 24/7 answers and responses. However, as we have all experienced, callers often don’t like having their questions addressed by team members with language challenges or even simply different accents than they anticipated and expected. This is why companies such as Krisp now provide A.I.-driven natural accent conversion tools and other features like noise cancellation for call centers. Their text-to-voice tools also permit rapid detailed responses by the team members to complex issues. One piece of good news for consumers is that the FCC in 2024 barred outbound telemarketers from using A.I.-created voice messages

And, with the explosion of remote work—estimated at 36 million employees by the end of 2025—and the gig economy in general, thousands of men and women are now providing these kinds of services from the comfort of their own homes. In fact, all of this new technology and the accompanying changed behaviors may mean the end entirely of large and costly call centers which can now be virtualized and staffed on demand with variable overhead. 

I was reminded of all of these staffing conversations and concerns at a recent board meeting where we received a report from our HR team on dualling. No, not dueling, but dualling, which relates to employees having more than one job at the same time and sometimes as many as three or four employers, none of whom, of course, have any idea of the situation. This is not simple moonlighting or after-hours gig work, it’s employees who are discovered to be on the clock during regular working hours for multiple firms. Equifax euphemistically calls this “being overemployed” with more than one full-time job.  

The report, which was based on a service now being provided and marketed aggressively by Equifax with the unbelievably clunky name “Talent Report Work Inform” (which feels like ChatGPT had serious indigestion that day), reminds all of us that the federal government isn’t the only group sneaking around and minding everyone else’s business. The theoretical premise here is that dual employment may compromise a company’s security or trade secrets, but we all know that no employer enjoys feeling like they’ve been tricked or suckered into overpaying an employee for time not spent on company business. Here again, it’s important to avoid thinking about the Director of the FBI flying on company planes for dates, concerts and sporting events all over the country on our dime.  

In any event, that is what it is for now, but the more important question for entrepreneurs and other business operators is not regarding Patel—who we know is a worthless clown—but is whether the typical knee jerk reaction of booting the “bad” employees (which Equifax did very publicly a while ago using its own service on its own people) is the smartest action for the companies to take, or whether they need to take a longer and more considered look at the overall situation on a per-person basis.  

Maybe these team members are talented, hard-working and high-performing employees who have the passion and commitment required to handle both of two tough jobs well (in these horrible economic times) and are making more valuable and substantial contributions to the company’s success and results than the less motivated folks who punch in and punch out on the clock with depressing regularity but don’t get much done during the day while they’re there. Good entrepreneurs know that it takes all kinds of employees to build a great business and, these days, regular office hours are rarely much of an indicator of anything. It’s a case-by-case call and a complicated set of conversations, but it’s never going to be simply and easily resolved solely by numbers in a report. 

We want talent and creativity, but when it comes to the other oddities that are usually associated with these traits and perhaps are essential to them, we often forget that good people are a package deal—warts, work styles and habits—and rather than trying to understand and reasonably accommodate the differences, we tend too often to profess to not understand or appreciate them at all, and give them no room or opportunity to prove their merits and worth.  

 

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