Thursday, November 29, 2018
Wednesday, November 28, 2018
Tuesday, November 27, 2018
Is There Any Way Through Mobile Phone Mayhem?
Those few square inches on your screen represent the most valuable real estate ever created. You can try to wedge your way in--and you'd better bring something extra special-- or take a different approach, like Upshow.
For many years, I've maintained that, when a startup is trying to influence long-established consumer behaviors, it's always smarter to design any new required actions so that they move in the same directions the prospective customers and existing users are already headed. It's simply not practical or cost-effective to try to redirect people's ingrained actions and then find that you're required to spend great gobs of time and money, which you typically don't have, in a struggle to change millions of minds. Better to build on my behavior; help me do what I'm already doing faster; start with incremental adjustments that make me more productive; or provide the easy wins and successive rewards that save me time or money. Don't try to bully me into behaving or beat me over the head with your message.
We won't change because we're basically lazy and really stuck in our ruts. And the biggest rut, and most pervasive tether of all, is our mobile phone. Yet those very phones also represent a game-changing and fundamental shift in the way that brands, bars and businesses are going to have to reach out to customers.
Today, 95% of U.S. adults have a cell phone (75% of them are smart phones) and 80% of us check our phones within 15 minutes of waking. The others are just too embarrassed to admit it. We're all looking for that daily dose of dopamine along with our morning caffeine and things accelerate rapidly from there. On a typical weekday, you'll look at your phone more than 160 times, which equates to about 3.5 hours a day. Nothing in human history has ever rivaled the emotional and psychological attachment which we have to our phones and the degree of dependence is growing across all ages and across the world.
Likewise, there's never been a more powerful and ubiquitous marketing platform. Our phones possess three characteristics that are essentially superpowers: they're intimate, immediate and interruptive. Simply stated, they're omnipresent, they're always on, and they're impossible to ignore. They're much more of a buddy, an accomplice and a sidekick today than any of our BFFs. And, for marketers and merchants, they're the keys to the kingdom and the best way for anyone to break through the clutter in our lives. That said, the barriers to ready access continue to increase.
This is in part because, while the digital world continues to expand, our own personal worlds are shrinking especially given our limited ability to manage and focus our attention amidst the endless stream of fluff and flutter. We're more apt to try to shut down and shut off the outside world these days than to openly and excitedly embrace it. And, we're increasingly sticking to our familiar ways; visiting the same few sites and platforms; using the same small number of apps; and largely loath to change or look elsewhere.
As a result, effective engagement is hard to achieve these days. If you want my attention, meet me where I'm at, go with the flow, and don't bust my bubble or mangle my mood. Trying to launch a brand-new app today is like trying to teach a fish to ride a bicycle. Even if you could, why would you?
An equally significant barrier to new entry is the fact that the scarcest and most precious real estate anywhere these days are the screens on our phones. They're jammed with excess icons that we barely remember (and never use) because we're hoarders and lousy housekeepers. There's no more room for anything new. And, just as we've learned about friends on Facebook and connections on LinkedIn; more itself isn't better - only better is better.
So, if you can't pry my phone out of my hands, and I'd rather die of hunger or thirst than download another app for my phone at some bar or restaurant, both you (and whatever venue I happen to be in) better figure out fast how to get my attention and get your messages in front of me.
One emerging and elegant solution is to hitch a ride on that phone without requiring the user to do much of anything--including loading anything new. That's the premise behind Upshow. If you're on the premises -- restaurant, bar, doctor's office -- you can be on Upshow. And it's a two-way street.
If you're sitting at a restaurant table, Upshow more than replaces some greasy and beat-up table tent or fills in if the server is too busy table-hopping to tell you about tonight's special anythings. It all just pops up on my phone. And frankly, even if you give me a terrific and shiny new tablet to order from, I don't really want to spend my time learning all about your system in order to order. But my phone's a whole 'nother thing.
I'm already an expert on Twitter and Instagram. I've already got those apps sitting open on my mobile. And I've been taking selfies and other goofy shots of my buddies all night long while I'm trying to watch a dozen different games on the video screens stuck on every wall. But suddenly, I'm starting to see something else going on in the place as other tables start to point excitedly at the monitors because their selfies are starting to show up in real-time for everyone to see. And I think, what am I: "chopped liver"? So, I ask because I'm actually interested, and it turns out that I just add a hashtag with the bar or restaurant's name to my IG posts or my tweets and it's a done deal. All of a sudden, I'm "dualing".
There may be fancier names for this phenomenon - like screen convergence or shared media - but I like my word, dualing, because that's what's really happening. My content, my experience, and my attention are now in two places at once (and shared with the whole place) and I'm paying rapt attention to both because I'm in charge and I'm driving the show. I'm engaged, I'm open to offers, suggestions, contests, coupons, etc. because there's now a direct two-way channel to my phone. And I'm willing to listen as well.
This is a whole new game and the next big thing in digital in-venue engagement and entertainment. And it's basically "free" to everyone. 100% free to the user. And whatever modest investment the venue might make in the Upshow backend system and software is peanuts compared with what they've already spent installing a zillion monitors everywhere. And did I mention that the vast majority of this "authentic" content is created for zero cost by the users themselves and then sent (along with the venue's branding) to everyone on their social media networks.
The best promotion is word of mouth and a picture is worth a thousand words. Catch up with Upshow.
Monday, November 26, 2018
Sunday, November 25, 2018
YAHOO – Yet Another Hierarchical Officious Oracle (Yang & Filo)
Yard by yard is hard, inch by inch is a cinch
Yawns are contagious.
Yeah, but you won’t be for long.
Yes, I do see what you mean, but I don’t necessarily disagree.
Yesterday's miracle is today's intolerable condition.
Yogi: Baseball is 90 percent mental. The other half is physical.
Yogi: What time is it? You mean now?
You aim for the palace and get drowned in the sewer.
You always feel that you are not deserving. People who are successful at what they do know what kind of work goes with it, so they are surprised at the praise.
You always know. It’s just a question of what you admit to yourself.
You always need a Plan B while you’re waiting to be wonderful.
You always push away that which you want to come closest.
You are the light that shines on me
you always were and you’ll always be
and I had to let you know
just this once before I go.
You are never beaten until you think you are.
You are never more yourself than when you are laughing. (George Carlin)
You are not what you write, but what you have read.
You are only as happy as your unhappiest child.
You are remembered for the rules you break
You are responsible for the condition you are in.
You are the average of the five people you spend the most time with
You are well known, but not known well.
You are what you do, not what you say you’ll do.
You are what your numbers say you are, nothing more, nothing less
You are what your record says you are. Bill Parcells
You aren’t a leader until others believe that you are putting them first.
You aren’t a real adult until you have a mortgage you can’t afford.
You barely remember yesterday because you’re so focused on tomorrow.
You become a true New Yorker when the landmarks and hangouts that have vanished seem more vivid, more authentic to you than the ones that actually exist.
You become responsible, forever, for what you have tamed.
You become what you think – even if you do not think so.
You behave as though you had no talent. (Degas’s comment to Whistler)
You belong to a small, select group of confused people.
You came to the melting pot and melted.
You campaign in poetry; you govern in prose.
You can achieve anything you want in life if you have the courage to dream it, the intelligence to make a realistic plan, and the will to see the plan through to the end. (Sidney Friedman)
You can always count on Americans to do the right thing after they have tried everything else.
You can always work harder.
You can be a great consultant to your best customers as long as you don’t charge them for the services. Once you start charging, they’ll expect you to do everything.
You can be sincere and still be stupid.
You can be thinking your shit smells like ice cream.
You can do anything you want, but you can't do everything you want.
You can do things for other people so long as it’s not a sacrifice.
You can eat us, but you can’t beat us.
You can explain things to people, but you can't understand for them.
You can fill your life up with ideas and still go home lonely.
You can fool all of the people if the advertising is right.
You can get by on charm for about 15 minutes.
You can have it all, but you can’t have it all at the same time.
You can have many different jobs and still be lazy.
You can have results or excuses. Not both. (Arnold S)
You can have too much of a good thing.
You can keep going long after you think you can't.
You can lead from anywhere.
You can lead horticulture, but you can't make her think.
You can actually learn things from people who you think aren’t as smart as you
You can love someone and still not like him very much.
You can make a killing but you can’t make a living. (In the Theatre)
You can never jump higher than your behind.
You can never plan the future by the past.
You cannot get the ring without the finger.
You cannot go with your pitcher to this fountain.
You cannot see it, but through.
You can observe a lot just by watchin’. (Yogi Berra)
You can only stop sabotaging yourself if you don’t think you were someone else’s victim.
You can only tie so many tin cans around the ankles of dreamers before they run their batteries down.
ou can plan plans, but y ou
can’t plan results.
ou can pretend t o
be seri ous but y ou can’t pretend t o
You can put steak sauce on a hot dog, but it's still a weenie.
You can rise above many things but the law of gravity still applies.
You can run, but you’ll only die tired. (Marines)
ou can say what y ou
want, but the one thing that y ou can never say is that y ou
hadn’t been t old.
You can see the stars, but still not see the light.
You can sometimes fool the fans, but you can never fool the players.
You can surrender authenticity as an idea without giving up on sincerity as an
You can slap my fanny and call me Sally.
You can teach technology but you can’t teach talent.
You can teach television, you can’t teach curiosity.
You can tell that a marriage is on the rocks when they speak to each other rationally.
You can transform something important into something urgent, if you wait long
You can turn a phrase into a weapon or a drug.
You can watch the sun struggle into place. You will be grateful for the silent glory of that sight, as the sun, at once enlarging and moving further away, becomes the sky it enlightens. I am thinking, of course, of you.
You cannot “be” evil. The element of evil is dormant. Evil manifests itself in action. Power and control are the active ingredients that bring evil awake.
You cannot create experience. You must undergo it.
You cannot pay respect to the dead at the expense of the living.
You cannot spend your life preparing for future losses.
You can’t accomplish your goal if you don’t believe in yourself.
You can’t add value to a group until you know their needs.
You can't add value unless you have values.
You can't "ape" your way to excellence.
You can’t always become whatever you might want to be although you may be able to excel in the areas where you have gifts.
You can’t always get what you want, but if you try sometimes, you might just find, you get what you need.
You can’t be great on the side.
You can’t be sloppy and you can’t be slow.
You can’t be what you can’t see.
You can’t beat something with nothing.
You can’t break a losing streak on your own.
You can't build a reputation on what you're going to do.
You can't change a man unless he's in diapers.
You can’t change the physics of time.
You can't climb the ladder of success with your hands in your pockets.
You can't cross a chasm in two small jumps.
You can't dance at every wedding; you can't kiss every pretty girl.
You can’t evolve yourself into radical change.
You can’t expect people to be something they’re not.
You can't fall off the floor.
You can’t fatten a chicken by weighing it.
You can’t figure out where to drive the bus until you figure out who should be on the bus.
You can’t fill a pothole with data. (Tolva)
You can’t fool others if you’re fooling yourself.
You can't give a child what you weren't given yourself.
You can’t grow your way out of bad economics.
You can't have a better tomorrow if you spend all day thinking about yesterday.
You can’t have everything. Where would you put it?
You can’t keep a bad shrimp down.
You can't lead a charge from the rear.
You can’t learn anything unless you have something at stake.
You can’t make a living, you can only get rich.
You can't make the shot if you don't take the shot.
You can’t out-ape the monkey.
You can’t out-crazy crazy, but hopefully you can outrun it.
You can't overcommunicate.
You can’t pile enough good people together to make a great one.
You can't play poker until you get to the table.
You can't plough a field by turning it over in your mind.
You can't polish a turd.
You can't pray a lie.
You can't put new wine in old bottles.
You can’t really dust for vomit.
You can't run with the hare and hunt with the hounds.
You can't save your way to success.
You can’t selectively numb emotions.
You can't sell anything sitting on your ass.
You can’t serve if you don’t get elected
You can’t shoot the deal.
You can’t solve a problem that you can’t quantify.
You can't solve the problem with the same people who created it.
You cannot spend your life preparing for future losses.
You can’t Start it like a Car. You can’t Stop it with a Gun. (Creativity)
You can’t steal second with one foot on first.
You can’t stop the waves, but you can learn to surf.
You can't stuff a genie back in the bottle.
You can't talk yourself out of problems you behave yourself into.
You can't teach a bird how to fly. You love it. You feed it. And one day it does
what it wants to do.
You can’t teach entrepreneurship, but you can learn it.
You can't teach height.
You can't tell how deep a puddle is until you step into it.
You can’t tell where you’re going if you don’t know where you’ve been.
You can’t tell which way the train went by looking at the tracks.
You can’t un-GOOGLE yourself
You can't water last year's crops.
You can’t win a fight with a measuring tape.
You can’t win a race if you’re in the barn.
You can't win a race with your mouth.
You could have been talking to a wrench.
You couldn't afford me.
You couldn’t run a bath.
You deliberately raise the ante of effort and concentration in order, as it were, to clear your mind of trivialities.
You do the best you can, and if you’re lucky, you take some perfect pictures with you.
You do what you can for as long as you can, and when you finally can't, you do the
next best thing. You back up, but you don't give up.
You do what you gotta do.
You do what you have to do.
You don’t always choose what you do. Sometimes what you do chooses you.
You don’t ask directions from someone who hasn’t been where you’re going.
You don’t be a team. You become a team through the tough shared times when you learn that you need each other.
You don’t choose your passions, your passions choose you.
You don’t finish a work of art – you abandon it.
You don't get fired for making mistakes. You get fired for trying to hide them.
You don’t get harmony when everyone sings the same song.
You don't get something for nothing.
You don't get to choose how you're going to die. Or when. You can only decide
how you're going to live.
You don’t get to move Election Day back.
You don't have to be big to be great.
You don't have to be cruel to be tough.
You don’t have to be straight to shoot straight.
You don’t have to be the best at everything; you just have to make the best of everything
You don’t have to be ugly to be dumb.
You don’t have to deserve your mother’s love. You have to deserve your father’s. (Robert Frost)
You don't have to have a lot of velocity. Control is what it's all about. You have to
focus on what you want to hit. Single-mindedness is the only way to go about your work.
You don't have to know everything, you just need to know how to find it.
You don’t have to like everyone in your congregation, but you have to love them all.
You don't know how, you don't know when, but you do know that somehow the ball is going to squirt through his legs.
You don’t know what you’re capable of until you have children.
You don’t know where you’re going, but you know you won’t be back.
You don't lose your discipline just because you're overwhelmed by feeling. It's not like I just wanted to vomit out my feelings on the page.
You don’t make the club in the tub.
You don’t need new ideas. You can just wait for someone else to launch a great idea and then copy every detail except his mistakes.
You don't save time by hurrying.
You don’t schedule serendipity – it just happens when the setting is right.
You don’t see something until you have the right metaphor to let you perceive it.
You don’t shoot a man who’s committing suicide.
You don't talk about it, you just do it.
You don’t want to be the “bad” in anybody’s day.
You don’t want to be the peak investor.
You don’t win until the customer says you do.
You earn the right to do things the way you want to do them.
You eat what you kill.
You either get better or you get worse – you never stay the same. (Lou Holtz)
You either give up or get up.
You either lead by example, or you don’t lead at all.
You either work every day at getting better at what you do or you get worse – nothing today stays the same for long.
You feel like home.
You forgot to work for nothing.
You gave yourself an out.
You get a bad king every once in a while.
You get eaten up from the bottom. (Innovator’s Dilemma)
You get into the movie business because you like movies – not because you like money.
You get killed in the middle in the movie business.
You get the face you deserve.
You get what you get when you go for it.
You get what you give.
You Get What You Work for, Not What You Wish for
You get your learnin' from your burnin'.
You go from eating poorly to losing your appetite.
You go from pushing a stone up the hill to racing down the other slide hanging on for dear life.
You gotta be part gangster.
You gotta wanna.
You have decided that the only way to become somebody in this country is first to
become no one at all.
You have everything you need to build something far bigger than yourself. (Seth Godin)
You have no idea the depths of shit you have just gotten yourself into.
You have this in common with the rest of humanity.
You have to appear to be generous, but you have to be inherently a cheap fuck to make it work. (the high-end restaurant business)
You have to be hard on the issues, but you don’t have to be hard on people.
You have to be in it for the fun or you might as well be selling shoes.
You have to be obsessive – but this can create blind spots and limit peripheral vision.
You have to be very careful about acquiring objects because they come to possess
You have to believe in happiness or happiness never comes.
You have to believe in something greater than yourself.
You have to design and build your strategy into your product.
You have to get rid of the notion of retention.
You have to go out there, but you don’t have to come back. (Firemen)
ou have t o
have a sh ort mem ory. (in-game amnesia – pete sampras)
You have to kiss a lot of frogs to find a prince.
You have to listen to the little man inside you.
You have to play for a long time to be able to play like yourself.
You have to take the shit with the sugar, I guess.
You have to think anyway, why not think big?
You have to wield the truth with care.
You have to write faster than they can steal.
You haven’t learned to live until you’ve learned to give.
You just keep pushing. You just keep pushing. I made every mistake that could be made. But I just kept pushing. (Rene Descartes)
You know every day that you're alive.
You know, that hooker really likes me.
You know to the dollar
You live life looking forward, you understand life looking backward.
You live the results of old plans.
You look like a movie. You sound like a song. My God, this reminds me of when we were young
You make the rest of your kind look vaguely human.
You may be disappointed if you fail, but you are doomed if you don't try.
You may delay, but time will not. (Ben Franklin)
You may not be able to control the wind, but you can always adjust your sails.
You may not win them over but, if you hang around long enough, you’ll wear them out.
You may think that cleverness, power or money will work on your behalf, but eventually you will end up feeling the way you really feel.
You measure yourself by the people who measure themselves by you. (The Bucket List)
You meet twice.
You meet your must.
You rarely do what you “should”.
You always do what you “must”.
Make success a fucking “must”.
You might as well put your balls in her teeth.
You move toward and become the image of yourself which you hold uppermost in
You must either conquer and rule or lose and serve, suffer or triumph, and be the
anvil or the hammer.
You must have long-range goals to keep you from being frustrated by short-range
You must have one grand passion.
You must know where you stop and the world begins.
You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.
You must live on the offensive.
You must pay for everything in this world one way or another.
You need a basis of acceptance to create the environment where someone can change if they wish.
You need at least one person in your life you can count on. Someone you can call when there’s no one else to talk to.
You need love to light the shadows on your face.
You need new vistas.
You need to believe in something greater than yourself.
You need to understand something before you can change it. But if you know it too well, you might not see how to transform it.
You never conquer a mountain. Mountains can't be conquered. You conquer yourself-your hopes and your fears.
You never forget your first unreliable narrator.
You rarely get in trouble for what you don’t say.
You never get over it. You just get used to it.
You never have to change anything you got up in the middle of the night to write.
You never know how strong you are until being strong is your only choice. (Bob Marley)
You never know how tough you are until someone knocks you down and you decide whether you want to get yourself up or not.
You never know when you’re making a memory.
You never know who's going to bring you your future.
You never know who’s swimming naked until the tide goes out.
You never learn anything by talking.
You never learn things the way you want to.
You never really know where you are going until you get there.
You only get one good dog in a life.
You only have a sustainable business if your product is better or cheaper
You only learn who has been swimming naked when the tide goes out.
You only live once, but, if you do it right, once is enough. (Mae West)
You only sell your equity once.
You ought to have more dreams than memories.
You ought to take the bull between the teeth.
You owe as much to the bitter opposition … as to the kindly aid.
You owe the world not the other way around.
You paint for yourself first, then for your friends, and then for the people you would
like to know.
You play basketball against yourself; your opponent is your potential.
You play like you practice.
You punch up, not down.
You realize when you work for Disney why the mouse has only four fingers: he can’t pick up a check.
You remind me of an ant crawling up the hind leg of an elephant with rape on his
You say I’m a bitch like it’s a bad thing.
You see a lot by looking.
You see, the wonderful thing about Balanchine is you never notice the exits: the patterns continue.
You shall have joy, or you shall have power, said God; you shall not have both.
You should never agree to surrender your dreams.
You should never say “no” to a gift from a child.
You should never stand between your enemy and a firing squad.
You spend your whole life learning and then you die.
You started but you didn’t up.
You take money from the people who offer it to you.
You think you understand the situation, but what you don't understand is that
the situation just changed.
You think your pains and your heartbreaks are unprecedented in the history of the world, but then you read.
You train your dog, you educate your people.
You try to give them the advantages you never had and what they want is the life you had.
You understand the finiteness of life and you understand that every choice entails making some other choice.
You waited for its return with impatience and mounting unease.
You want it bad, you get it bad.
You will always be surrounded by comfort. But you won’t always be comfortable.
You will always find those who think they know your duty better than you know it.
You will become as small as your controlling desire; as great as your dominant
You will go away with old, good friends. Don't forget when you leave why you came.
You will go most safely by the middle way.
You will have it when you need it. It's your character.
You will never fail if you never give up.
You will never reach your destination if you stop and throw stones at every dog that barks.
You will never stub your toe standing still. The faster you go, the more chance
there is of stubbing your toe, but the more chance you have of getting somewhere.
You will never understand bureaucracies until you understand that for bureaucrats procedure is everything and outcomes are nothing.
You won’t win at the negotiating table what you can’t win on the battlefield.
You would have thought that they would have shoplifted more than that. (Atari sales)
You would never imagine a future without them.
You wouldn’t have won if we’d beaten you.
You wouldn't know a good story if it was tattooed on the end of your prick.
You write a hit play the same way you write a flop.
You write what you see.
You'll always miss 100% of the shots you don't take.
You’ll be older, too. And, if you say the word, I could stay with you.
You’ll never be a big shot among people who remember you when.
You’ll never get anything straighter than from a customer.
You'll never have all the information you need to make a decision-if you did, it would be a foregone conclusion, not a decision.
You'll never really know what happiness is unless you've got something to compare it to.
You’ll never remember the words of your enemies. You’ll never forget the silence of your friends.
You'll see it when you believe it.
Young people today are only interested in being famous. But it's not about being famous. It's about being good.
“Young people wore out early – they were hard and languid. The city was bloated, glutted, stupid with cakes and circuses, and a new expression, ‘O yeah?’ summed up all the enthusiasms.”
Your actions are pointless if no one notices.
Your attitude determines your altitude.
Your best teacher is your last mistake.
Your brand is your promise.
Your car mechanic knows more about your car than your doctor knows about your body.
Your data shouldn’t show up in your creative.
Your days are short here; this is the last of your springs. And now in the serenity and quiet of this lovely place, touch the depths of truth, feel the hem of heaven.
Your Dog Doesn’t Need Email – Inevitable Feature Glut
Your dream isn’t big enough if it doesn’t scare you.
Your ears will never get you in trouble.
Your faith needs to be stronger than your fear.
our family is a much m ore
imp ortant extensi on of y ourself than any w ork
y ou d o.
Your first mistake is your cheapest.
Your guests will always show up. The only one who won’t show up when you’re desperate are your staff.
Your job as a leader is to be right at the end of the meeting, not at the beginning.
Your lies often reveal who you wish you were.
Your margin is my opportunity.
Your mind is for having ideas, not holding ideas.
Your oldest fears are the worst ones.
Your salary is your motivation.
Your second act may not be your own.
Your silence will not protect you.
Your sole purpose in life may be to serve as a warning to others.
Your values are a competitive advantage.
Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, wakes.
Your web/mobile presence is your brand
Your work should make you happy
You’re a clever one. Only comparatively.
ou're a c o okie full of
You’re as sick as your secrets.
You’re big on social media because you’re a success, not because you’re on social media
You're either the very best at what you do or you don't do it for very long.
You've got to be careful if you don't know where you're going because you might not get there.
You've got to be ready to bite the ass off a bear every morning.
You’re not as smart as they say you are when you win and you’re not as stupid as they say you are when you lose.
You’re not paying the hookers to come, you’re paying them to leave.
You’re not thinking, you’re just being logical.
You're nothing if you're not excited by what you're doing.
You're nothing in this town unless someone wants you dead.
You're only young once, but you can be immature forever.
You’re only young once, but you remember forever.
Youth is a blunder; manhood a struggle; old age regret.
Youth is a fire, and the years are a pack of wolves who grow bolder as the fire dies down.
You've got to be prepared to step on other people's throats.
You’ve got to be the thermostat, not the thermometer. You want to control the heat, not just measure and reflect it.
You’ve got to learn to live with what you can’t rise above.
Zen has no goals, it’s always on its way.
Zugzwang (gr.) – a Chess p
ositi on where any m ove
Labels: words of wisdom
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