Global music agency Music Dealers has reached $15 million in revenue earned for its community of more than 18,000 independent artists, across 115 countries worldwide.
The B2B music licensing company attributed its success to commercial partnerships with more than 500 clients, including Coca-Cola, McDonald’s, Spotify and Havas Sports & Entertainment. Deals included unique sync licensing placements and booking exclusive live performances for artists, as well as custom music creation. Every dollar of the revenue is paid to artists, according to the company.
“Eric Sheinkop, founder and president of Music Dealers, said: “This is a celebration of all our artists, and of the breaks Music Dealers and our clients have created for indie artists as they advance their careers. We are thrilled to be the stepping stone to give many of these artists a stage to share their music with the world, and help them generate significant income doing what they love.”
He added: “Music Dealers is focused on creating new opportunities and new revenue streams for the world’s top emerging artists. With our team's global expansion and the introduction of new product offerings that benefit our ever-growing artist community and clients alike, we’re poised to reach the next $15 million even faster than the first.”
Deborah Wahl, CMO McDonald’s, said: “Working with indie artists provides McDonald’s with the flexibility and innovation to co-create something really special. We also enjoy using our brand power to help artists realize their own dreams. Similarly, many of our owner/operators are entrepreneurs who started with nothing but a dream, and we love their spirit and determination.”