Friday, January 30, 2015

1871 ceo howard tullman joins panel at DisruptCRE

Tear down those office walls? Open up that space? Not so fast

Meg Graham
Chicago Blue Sky
30 January 2015

Offices are no longer as simple as a couple of cubicles and a water cooler. But taking down walls and throwing in a ping pong table doesn’t automatically inspire innovation, panelists said Thursday at DisruptCRE.

Panelists discussed the changing nature of offices at the real estate and technology conference at Willis Tower. The panel, titled “Inside the Box: Rethinking Space,” included 1871 CEO Howard Tullman, Gensler global design leader and design principal Carlos Martinez, IdeaPaint president John Stephans and SpaceTrak CEO Kristine O’Hollearn. The panel was moderated by Chris Bentley, midwest editor of The Architect’s Newspaper.

The panelists discussed a growing hesitation toward the open-office trend.

“We think that ‘open’ is over, that we’re going backward to more contained spaces, more identity, more sound control,” Tullman said. “We’re discovering that there’s a myth about multitasking — which is actually that you’re doing a lot of things poorly.”

He said an analysis of 1871 shows that.

“In our time-lapse measurements of our space, we’re seeing that anytime anybody wants to concentrate, focus or get any kind of privacy or any work done, they literally leave the space and go to a quieter space,” Tullman said. “Frankly, if 80 percent of the time you’re exiting your space to get work done, there’s probably the case that your space isn’t working for you.”

But that isn’t to say that open offices don’t work for anyone. Each office should design space according to its needs and goals, Gensler’s Martinez said.

“We no longer have a single answer to workplace,” he said. “Workplace is emerging so that every company, every workgroup needs different solutions and the offices are being designed now to accommodate the diversity of those work environments.”

Offices are often missing one crucial element to spark collaboration and new ideas, Martinez said.

“We have been promoting this notion that there are four key work modes,” he said. “I think that the one that many times gets underleveraged is this idea of the importance of socialized space — great collaboration starts first from a social dynamic.”

IdeaPaint’s Stephans emphasized that those fun, social spaces require leadership.

“You can design the greatest space, but if leaders of an organization don’t make it clear that it’s space to let your ideas out, then it’s just space and it becomes empty,” he said.

Panelists also said spaces must be “hackable” and flexible — allowing employees to change the configurations and interact with the space.

“We don’t all work the same. We don’t all think about working the same way,” O’Hollearn said. “We have to be able to go to those spaces… and convert and have a flexible environment where we can move the furniture around to individualize it.”

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