Harley-Davidson’s Project LiveWire
Begins Historic Route 66 Journey at 1871 in
Chicago
1871 Member Companies Among the First to
React and Shape the Future of this New Bike
WHAT: To celebrate the innovation and
authenticity of Project LiveWire – the first electric Harley-Davidson – company
executives plan to ride the new motorcycle the 2,451 mile length of Route 66
from Chicago to Santa Monica, Calif. beginning Tuesday, July 1.
Project
LiveWire is a prime example of American reinvention at its finest. In keeping with that theme, Harley-Davidson plans to
kick-start their Route 66 journey with a visit to 1871, the Midwest’s leading
technology hub, which is the epicenter of the entrepreneurial and tech scene in
Chicago.
During the
visit, Harley-Davidson’s Chief Marketing Officer, Mark-Hans Richer will share
insights about the genesis behind Project LiveWire, as well as gather feedback
from 1871 member companies.
Additionally,
1871-affiliated platform technologies will be on display, including MagicTags
and WiNote, that will be available for demonstrations and use by 1871 members.
WHEN: Tuesday, July 1, 10:30 a.m.
INTERVIEW
OPPORTUNITY: Mark-Hans Richer
Chief Marketing Officer,
Harley-Davidson Motor Company
WHERE: 1871
222 W.
Merchandise Mart Plaza, 12th Floor
CONTACT: Alev de Costa
312-286-9218
Laura Clark
1871
MORE ABOUT LIVEWIRE:
This exciting new ride blends
the company’s styling heritage with the latest technology to deliver a new
expression of the signature Harley-Davidson look, sound and feel. The bike offers a visceral riding experience
with tire-shredding acceleration and an unmistakable new sound.
ABOUT 1871
1871 is the flagship project of the Chicagoland
Entrepreneurial Center. 1871 was launched in
partnership with the State of Illinois on May 2, 2012 and provides a
collaborative home dedicated to supporting designers, developers and innovators
who are charting the future of the nation’s economy. Located in The Merchandise Mart, the soon-to-be-75,000-square-foot
facility provides Chicago startups with programming, access to mentors,
educational resources, potential investors and a community of like-minded
entrepreneurs that help them on their path to building successful businesses. To
date, 1871 has graduated nearly three dozen companies, who collectively have
created nearly 400 jobs and raised nearly $40 million in venture capital
funding.
