Harley-Davidson’s Project LiveWire
Begins Historic Route 66 Journey at 1871 in Chicago
1871 Member Companies Among the First to React and Shape the Future of this New Bike
WHAT: To celebrate the innovation and authenticity of Project LiveWire – the first electric Harley-Davidson – company executives plan to ride the new motorcycle the 2,451 mile length of Route 66 from Chicago to Santa Monica, Calif. beginning Tuesday, July 1.
Project LiveWire is a prime example of American reinvention at its finest. In keeping with that theme, Harley-Davidson plans to kick-start their Route 66 journey with a visit to 1871, the Midwest’s leading technology hub, which is the epicenter of the entrepreneurial and tech scene in Chicago.
During the visit, Harley-Davidson’s Chief Marketing Officer, Mark-Hans Richer will share insights about the genesis behind Project LiveWire, as well as gather feedback from 1871 member companies.
Additionally, 1871-affiliated platform technologies will be on display, including MagicTags and WiNote, that will be available for demonstrations and use by 1871 members.
WHEN: Tuesday, July 1, 10:30 a.m.
OPPORTUNITY: Mark-Hans Richer
Chief Marketing Officer, Harley-Davidson Motor Company
222 W. Merchandise Mart Plaza, 12th Floor
CONTACT: Alev de Costa
MORE ABOUT LIVEWIRE:
This exciting new ride blends the company’s styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel. The bike offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound.
1871 is the flagship project of the Chicagoland Entrepreneurial Center. 1871 was launched in partnership with the State of Illinois on May 2, 2012 and provides a collaborative home dedicated to supporting designers, developers and innovators who are charting the future of the nation’s economy. Located in The Merchandise Mart, the soon-to-be-75,000-square-foot facility provides Chicago startups with programming, access to mentors, educational resources, potential investors and a community of like-minded entrepreneurs that help them on their path to building successful businesses. To date, 1871 has graduated nearly three dozen companies, who collectively have created nearly 400 jobs and raised nearly $40 million in venture capital funding.