How can I tell my business is doomed?
He says three factors stop companies from getting the message that their formula is flawed: First, revenue climbs steadily, but only when tied to increased expenses—profits remain flat.
Second, slow growth is attributed to a stream of special circumstances, rather than to an imperfect model.There is really no such thing as a valid excuse, Mr. Tullman (above) says, but even when "each explanation makes sense by itself, the cumulative process tells you" there's a deeper problem. He calls this the "another other" problem.
Third, some startups are beguiled by products that delight a small audience—that includes the company's founders—but fail to connect with a broader market.
