Friday, November 21, 2025

NEW INC. MAGAZINE COLUMN FROM HOWARD TULLMAN

 

Digital Driver’s License? Apple and Illinois Get It. Your Business Should Too

Business owners should expect Apple’s New Digital ID technology to spread nationwide and expand to provide additional functionality.

EXPERT OPINION BY HOWARD TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS @HOWARDTULLMAN1

Nov 25, 2025

 

A cellphone with a screen on

AI-generated content may be incorrect.

 

Just in time for holiday trials, travels and other tribulations, Illinois Secretary of State Alexi Giannoulias announced that Illinois has teamed up with Apple to be the largest of more than a dozen states to date to fully implement a statewide program enabling its citizens to quickly add their Illinois driver’s licenses or state IDs to the Apple Wallet on their iPhone. A few simple steps and you’re good to go. Quicker, more convenient, and much safer, it’s a huge step forward—especially for anyone who’s ever left their wallet at home or lost their license.

Forget about grabbing your wallet while both of your hands are already full; you’re holding up the TSA line; and you’re getting dirty looks from everyone in line behind you including your own family. Now you just tap your phone, and the job is done. Same deal while you’re freezing your butt off standing in line and trying to get into a concert or sporting event. And proving your age at bars and restaurants will now be a piece of cake. For the college kids with fake IDs, life just got a lot tougher.

If you own or operate a consumer-facing retail enterprise, entertainment venue, or other age-gated institution, get ready. You can expect this technology to spread pretty quickly nationwide and expand to provide additional functionality and benefits. The Illinois arrangement with the TSA already covers more than 250 airports across the country.

Google and Samsung wallets will also be covered in the near future so that even those using Android devices will be able to use the program. It’s important to note that the digital license is not acceptable for any interactions with law enforcement, so you still need to carry the real thing when you’re driving. Lots more to come down the road including, I would guess, systems that will eventually enable digital identification for voters.

In any case, for a guy who just took office in 2023 after his predecessor spent 30 years in the job, Giannoulias has moved rapidly to address the structural problems, hidebound procedures, and ancient code that he inherited and also to implement the changes and updates he promised when he ran for the position. It’s not easy to balance the need to clean up the past messes and move the machine forward at the same time, and a lot of the burden falls on the crack IT team that he’s assembled. He has been very diligent in giving credit to his IT team and following some of the directions I set out in 2016 for IT professionals. These ideas are just as critical and relevant today as they were a decade ago for every tech-centric business and, by the way, there are no longer any businesses that aren’t tech-centric.

By far the most important idea I suggested was to focus on the future and stop patching the past. I suggested that it was crucial to build new bridges on top of old code rather than just adding more patches and bandages. Eventually, if you keep at it, you can toss the old stuff and move entirely to new structures. One of the smartest choices that Giannoulis made at the outset of the digital license project was to partner with Apple for three main reasons.

·         First, he didn’t have to try to find and attract the right audience for his new innovation. Everyone who has an iPhone has immediate access to the Wallet as well, so there were literally millions of folks already equipped to use the new feature on the day it was released. It saves enormous amounts of time to ride someone else’s rails who has already built a user base.

·         Second, by partnering with Apple, he gained access to their existing technology, avoided substantial development and resource costs, and was able to rely upon all of the already installed devices nationwide which were capable of connecting to and communicating with the iPhone. Rather than trying to reinvent the wheel and ending up with a less robust and reliable offering, he was able to incorporate all of Apple’s years of investment and expertise into the Illinois system.

·         Third, because there were substantial issues and discussions with various interested parties about privacy and security and because this was one of Giannoulias’s primary concerns, he was able to partner with the nation’s leading advocate for privacy and one of the most security conscious tech companies in the world and make those important attributes part of his program. No one has a better reputation in these essential areas than Apple.

While this is simply the latest improvement that’s been implemented in a relatively short time, the real message for change agents, new business builders and, frankly, for seasoned business owners as well who don’t want to get left behind is that everything today in service sector—whether you’re a government agency or a private entity—is about three things: speed, convenience and security/privacy.

This has been Secretary Giannoulias’ mantra from day one—attacking the “time tax” that we all pay every day for inefficiency, incompetence, and simple bureaucratic and procedural friction in our interactions with government agencies as well as with plenty of other institutions. I call this the business necessity of being there when the buyer is ready to buy—ready, able, prepared, properly equipped, and fully engaged. Today, our time is more valuable than our money, and it’s the scarcest resource we have.

But any successful service strategy must be combined with a sincere demonstration of interest and concern. My impression is that this EQ component is the secret sauce that Secretary Giannoulias has brought to his work and to his team. He radiates this commitment and energy every day. While technology is a powerful tool to assist in this process, the real key to consistent improvement and service success is to educate, energize and excite your team about the importance of delivering the right information, the appropriate solutions, and an emotional experience that demonstrates a real interest in and clear empathy for every individual they interact with on a daily basis.

No one cares how much you know until they know how much you care.

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