There are hard choices to make and growth may suffer, but above all, you need to hang on to your customers.
17-May-20 – Restarting your business is going to take longer, be more difficult and far more painful than you can imagine because the world around us has changed radically and permanently.
It’s a brand new ballgame and yet to succeed you’re going to have to turn back the clock and revert to basics. Letting people go, putting your dreams and aspirations on a temporary hold, and being patient while we all suffer through this process is not easy. But it is essential.
Forget about growth for the moment – your job is to just keep going and make sure that you’re still standing when the economy is fully operational again. For the next couple of quarters at least, flat is going to be the new “up” and we will all be grateful to just get there and hold our own.
So, what do you need to do to bring the business back?
Your customers need to understand three things...
Please don’t make the mistake of giving away the store. Free offers won’t sustain your business. Real customers understand value and that business is a two-way street. If you can’t make a living, there won’t be a business left to serve them. Chains and franchises are no substitute for the friendly faces on Front Street.
One of the terrible mistakes Joe Biden and his team are making is not getting Biden out of the bunker. He’s hanging out in his basement and Trump is everywhere. He’s got to be seen to be heard. He needs to be out and about – masks and all – at hospitals, food banks, churches, etc., so the media and the community will help tell his story – and so do you.
In addition, on-site recognition is equally valuable – not just knowing their names and preferences – but putting up pictures, special seating, etc., are all ways to welcome them back “home.” And it works just as well at the hardware store – showing off DIY projects – as it does at any restaurant, bookstore, or bakery.
So, get busy and get your business back by remembering the basics. And especially the most basic idea of all: people don’t care how much you know until they know how much you care. We’re all in this mess together and we can all help make it better.
By Howard Tullman | Loop North News | firstname.lastname@example.org
Sunday, May 17, 2020
Loop North News How I’d restart: Four steps you can take
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