TRIBECA FLASHPOINT MEDIA ARTS ACADEMY AND LG ELECTRONICS USA PREVIEW 3D SHORT FILMS AT TRIBECA FILM FESTIVAL

TRIBECA FLASHPOINT MEDIA ARTS ACADEMY AND LG ELECTRONICS USA PREVIEW 3D SHORT FILMS AT TRIBECA FILM FESTIVAL

Partnership Celebrates the Possibilities of 3D, Premiered on LG Cinema 3D HDTVs

    (Jonathan Fickies/AP Images for LG Electronics)

NEW YORK, April 29, 2011 /PRNewswire/ — LG Electronics and Tribeca Flashpoint Media Arts Academy previewed new 3D short films during the 10th Annual Tribeca Film Festival in New York City. Helping to drive the emerging 3D genre forward, Tribeca Flashpoint students and faculty developed this content as part of a unique program supported by LG to help provide the next generation of filmmakers with the experience they need to develop creative materials in this new medium.

Celebrating the possibilities of 3D, a variety of student content was previewed at the Tribeca Film Festival on the next generation 3D TV, LG Cinema 3D. One short features “The Flying Wallendas Highwire Family,” which leverages 3D images with the excitement and tension inherent of a live high wire performance. In addition, an animated short, “The Universe of 3D,” provides a fun and interactive take on the LG logo, demonstrating how a 2D image can be transformed into a compelling visual experience.

“Our students and faculty are very pleased to have the rare opportunity to work with the latest in digital film and 3D technology,” said Howard Tullman, CEO of Tribeca Flashpoint Media Arts Academy. “This experience will give them an edge as they begin their careers outside of the classroom.”

Jon Patricof, Chief Operating Officer, Tribeca Enterprises, added: “For those of us in the film industry, it’s exciting to see young filmmakers break ground with emerging media like 3D. LG’s relationship with Tribeca Flashpoint Media Arts Academy has given these students an opportunity to learn more about a rapidly growing technology in their field, and we’re very happy with their work that is being shared with the broader film community at the Tribeca Film Festival.”

Longer-term, the alliance will also benefit consumers by aiding in the creation of additional 3D content that can be watched at home. LG Cinema 3D HDTVs use a similar 3D technology as employed in movie theatres. Because the glasses do not need to sync with an emitter, viewers can watch from nearly any angle in the room. The reasonable cost of the glasses also makes it easier to buy as many pairs as needed to host family and friends for a 3D movie or sports night. Attendees will have the chance to experience the home theatre technology first-hand, complete with 3D glasses, as LG Cinema 3D HDTVs are on display at various Festival venues including Chelsea Clearview Cinemas and AMC Lowes Village 7.

“We hope that our alliance with Tribeca and the Tribeca Flashpoint Academy will inspire more young filmmakers to create 3D content for consumers to enjoy,” said John Weinstock, Vice President of Marketing for LG. “The 3D films created by these students capture the exciting possibilities of the 3D experience, so it’s only fitting that their debut is on the next-generation 3D TV, LG Cinema 3D.”

LG Electronics USA, as the official HDTV sponsor of the 2011 Tribeca Film Festival, has installed more than 50 LG Cinema 3D HDTVs and a host of Blu-Ray disc players in movie theaters, box offices and special event locations throughout lower Manhattan during the 12-day festival, which wraps up this weekend. These screens will show content promoting the Festival, TFF Films, and movie schedules.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

About Tribeca Flashpoint Media Arts Academy

Founded in 2007, Tribeca Flashpoint Media Arts Academy is committed to the advancement of higher learning in the fields of digital arts and entertainment. The goal of its immersive, hands-on, intensive program is to prepare students to become media professionals through exposure to real world tools, techniques, and the latest technical developments and trends. The Academy offers two-year Associate of Applied Science degrees in: Game & Interactive Media, Film & Broadcast, Recording Arts, and Animation & Visual Effects. Based in Chicago, Tribeca Flashpoint Academy’s curriculum focuses on collaboration across disciplines, professional communication, and critical thinking skills in a creative environment. www.tribecaflashpoint.com

About Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture. The Festival’s mission is to help filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors.

The Tribeca Festival has screened over 1100 films from over 80 countries since its first festival in 2002. Since its founding, it has attracted an international audience of more than 2.3 million attendees and has generated an estimated $600 million in economic activity for New York City.

Chicago Tribune Reports - Tribeca Flashpoint Academy Students to Show 3D films at Tribeca Film Festival

          
              Chicago students to show 3D films at Tribeca fest

A group of students from Chicago’s Tribeca Flashpoint Media Arts Academy, a two-year digital media vocational school in the Loop, will be showing off 3D short films at the Tribeca Film Festival later this month as part of a new partnership with LG Electronics USA.

Like other manufacturers of 3D televisions and accessories, LG is eager to drive adoption of 3D from movie theaters to living rooms. One piece of the equation is greater availability of 3D content, which so far has mostly been limited to children’s films and James Cameron’s blockbuster “Avatar.”

Tribeca, the New York-based production company and institute behind the film festival, took a 50 percent interest in Flashpoint last year. LG is a major sponsor of the festival, which will celebrate its 10th year when it kicks off on April 20. LG spokesman John Taylor said the partnership with Flashpoint is the first of its kind for the electronics company.

Financial terms of the partnership were not disclosed, but Taylor said LG provided 3D TV sets and glasses for the school, as well as funding to support production of the student films. The Flashpoint projects will be shown on LG screens installed throughout the festival, and several students will also be attending the festival and participating in events. The LG glasses, which are on the market, are similar to the ones worn in movie theaters. LG developed the glasses to be more lightweight and comfortable than the active shutter glasses made by other manufacturers of 3D products.

The emergence of 3D “is as revolutionary as when sound was introduced to cinema,” Flashpoint Dean Paula Froehle said at a Tuesday event at the school to announce the partnership. “It’s so prevalent that it has to be considered.”

One project involved 3D animation, with students making a short film where a swarm of moving colored globules came together to form the LG logo. Another project was led by Froehle, who took a small group of students to French Lick, Ind. in March to capture 3D footage of the Flying Wallendas, a famous high-wire and stunt performing group. Froehle has been following the Wallendas for seven years as part of a documentary project. The students worked with a professional film crew, shooting footage on 3D cameras. They were able to watch the footage on monitors that displayed the 3D image in real-time.

“It was such a complex rig,” said Brian Zwiener, 23, who is studying cinematography. “Once we had it set up and looked at it in the monitor, the effect was really cool.”

LG Electronics Teams With Tribeca Flashpoint Academy to Make 3D Technology More Accessible to Budding Filmmakers, Consumers

LG Electronics Teams With Tribeca Flashpoint Academy to Make 3D Technology More Accessible to Budding Filmmakers, Consumers


LG Electronics Teams With Tribeca Flashpoint Academy to Make 3D Technology More Accessible to Budding Filmmakers, Consumers

Apr. 6, 2011 (PR Newswire) —

CHICAGO and NEW YORK, April 6, 2011 /PRNewswire/ — Joining forces with Tribeca Flashpoint Media Arts Academy, the nation’s fastest-growing media arts college, LG Electronics USA is bringing the next-generation 3D TV technology to budding filmmakers for the first time.

Under this unique initiative, LG is providing students and faculty with resources to produce 3D content, as well as financial support to help drive the emerging 3D genre forward. As the centerpiece of the program, Tribeca Flashpoint Academy students in Chicago are creating 3D short films that will debut on LG’s new Cinema 3D HDTVs during the 10th Annual Tribeca Film Festival in New York City, which runs from April 20 through May 1. LG Electronics USA is the official HDTV Sponsor of the Tribeca Film Festival. Films that are to be showcased at the Festival include two short films on The Flying Wallendas Highwire Family, which translate the excitement and tension inherent in a highwire performance that cannot be captured in a 2D audience perspective; and an animated film, “The Universe of 3D,” illustrating beauty, motion and the many layers of depth of one object.

“As the 3D film genre and at-home 3D TV technology continue to grow, it’s becoming increasingly important for young filmmakers to learn the ropes of shooting and editing in 3D,” said Jon Patricof, COO, Tribeca Enterprises. “It’s great to see companies like LG becoming more involved and wanting to help to provide aspiring filmmakers with the resources they need to create content for both the cinema enthusiast and viewer at home and we are thrilled to be showcasing this work at the Tribeca Film Festival.”

Longer-term, the partnership will also benefit consumers by aiding in the creation of additional 3D content that can be watched at home. LG Cinema 3D HDTVs use a similar 3D technology as employed in movie theatres. Because the glasses do not need to sync with an emitter, viewers can watch from nearly any angle in the room. The reasonable cost of the glasses also makes it easier to buy as many pairs as needed to host friends and family for a 3D movie or sports night.

“As we continue to bring 3D technology into the mainstream, our goal is to make it more accessible to filmmakers and consumers alike,” said Peter Reiner, senior vice president, marketing, LG Electronics USA. “LG is proud to partner with Tribeca Flashpoint Academy to help tomorrow’s filmmakers hone their 3D skills, and in turn to help satisfy the growing desire for 3D content for consumers to enjoy.

“LG Cinema 3D is preferred by consumers 3 to 1 over conventional 3D TVs, so the film festival is the perfect venue to showcase these terrific shorts produced by Tribeca Flashpoint Academy students and underscore the excitement about 3D TV,” he said.

“We are so grateful to LG for helping us continue to exclusively provide our students with advance, hands-on access to the latest and greatest new technologies,” said Howard A. Tullman, CEO of Tribeca Flashpoint Academy.

LG Electronics USA, as the official HDTV sponsor of the 2011 Tribeca Film Festival, has installed more than 50 LG Cinema 3D HDTVs and a host of Blu-Ray disc players in movie theaters, box offices and special event locations throughout lower Manhattan during the 12-day festival. These screens will show content promoting the Festival, TFF Films, and movie schedules.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

About Tribeca Flashpoint Media Arts Academy

Founded in 2007, Tribeca Flashpoint Media Arts Academy is committed to the advancement of higher learning in the fields of digital arts and entertainment. The goal of its immersive, hands-on, intensive program is to prepare students to become media professionals through exposure to real world tools, techniques, and the latest technical developments and trends. The Academy offers two-year Associate of Applied Science degrees in: Game & Interactive Media, Film & Broadcast, Recording Arts, and Animation & Visual Effects. Based in Chicago, Tribeca Flashpoint Academy’s curriculum focuses on collaboration across disciplines, professional communication, and critical thinking skills in a creative environment. www.tribecaflashpoint.com

About Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture. The Festival’s mission is to help filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors.

The Tribeca Festival has screened over 1100 films from over 80 countries since its first festival in 2002. Since its founding, it has attracted an international audience of more than 2.3 million attendees and has generated an estimated $600 million in economic activity for New York City.

SOURCE LG Electronics USA Inc.

TRIBECA FLASHPOINT ACADEMY STUDENTS HELP CREATE NEW 3D DEMO VIDEOS FOR LG USING 3D CAMERAS ON LOCATION WITH CIRCUS ARTISTS