Tuesday, April 16, 2019

New INC Magazine Blog by Kaplan Institute Exec Director Howard Tullman


Send Out the Clowns
As Chicago's mayoralty contest demonstrates, we've now reached a point where the electorate is too disgusted to engage meaningfully in choosing their leaders. That might explain the trouble we're in.

Executive director, Ed Kaplan Family Institute for Innovation and Tech Entrepreneurship, Illinois Institute of Technology

What if you gave a party and nobody showed up? Chicago had a mayoral election pretty much like that a couple of weeks back. People still can't get over how disappointingly low the voter turnout was across the entire city.

They really shouldn't be that surprised - it's happening more and more as vast numbers of voters become increasingly disaffected and disconnected from the political system. Chicago's latest is just another symptom of the "whatever" rot that's creeping steadily into so many parts of our lives.   And, in many cases, the crooked pols have only themselves to blame for the lack of interest.

Chicago's recent runoff was officially declared momentous in advance, mainly because whichever one of the two final candidates who was elected would be the first female African-American mayor. The media tried its mightiest to build some continuing interest in the goings-on. But that's very hard to do after a lengthy initial campaign waged by an army of novice and negative candidates engaged in an unending nightly sludge fest of disgusting attack ads. Even if you tried to pay attention to the issues and concerns being raised, it was difficult to tell some of the players' positions apart. Talk about voter fatigue, and spreading the peanut butter so thin that you basically couldn't tell one candidate's stand on anything that mattered from the claims of half a dozen others. And, not surprisingly, the first voting go-round turned out to have the votes split so many different ways that there weren't so much winners as there were the two least losers. 

As you might imagine, when the electorate (such as it was) was asked to get back on the horse for another painful month of noise and name-calling, they basically tuned out. That's how you come to have a run-off that was ignored by almost two thirds of the eligible voters. Numerically, it was a clean sweep for Lori Lightfoot who - it was incessantly reported - "convincingly" won every single ward in the city and who promptly and personally claimed the results evidenced an overwhelming "mandate" for change. But was it really a mandate or just a "meh"?

It feels to me that what we witnessed-- as the dust starts to settle and some of the grim realities and signs of early pragmatism and compromise start to appear - is numerically a little bit like Yogi Berra's old restaurant observation: "Nobody goes there anymore. It's too crowded." If people really cared about the outcome and were honestly passionate about changing things, wouldn't you think they'd take the tiny amount of time required to show up and vote? As election evening wore on and the frightfully low poll numbers continued to roll in, it seemed like a Homecoming dance where almost everyone stayed home. 

And, apart from the mayoral contest, the few voters who did show up at the polls also showed the door to half a dozen or more of the most solid and experienced alderpersons in the city. Lots of change for change's sake and the kind of thing the hopped-up, short-term city residents will soon look back on and admit (as they head to the suburbs or leave town) seemed like a good idea in the heat of the moment. But it sucks when you have to struggle to make things actually work in the aftermath.

Nothing prepares you for the first time and none of these political jobs are entry-level positions. But, in the new world, apparently anything from pouring drinks to dropping out and doing a walk-about qualifies you for higher office. There's no such thing as paying your dues and learning a little bit about what you're doing before you jump right into the pool. 

So, what's a fair message to draw from this most recent small D democratic debacle. And how will the sad, but spreading trend of massive voter apathy and indifference that makes for these "mini-wins" impact the elections in 2020?  I'd say that we need to watch and try to interrupt three trends that really threaten our society and our democracy going forward.

(1)  We can't let the biggest blowhards blow everyone else away.
The media circus today is a frantic grab for our attention at any cost and puts a premium on everything but substance. Snappy sound bits. Snazzy outfits. Nasty nicknames. Extreme examples and gestures. Whatever sucker bait it takes to grab the latest news cycle and the spotlight. Notoriety trumps knowledge. The "reporters" can't help themselves and their news directors are even more pathetic panderers to everyone's worst instincts. We can't stop it, but we can try to turn it off and ignore it.   

(2)  We have to insist on some minimum qualifications for these positions even when the bar at the moment has never been lower.
Yes, Dorothy, anyone in the U.S. can grow up to be President, but how about if we (the voters and the "represented") insist that the candidates at least grow up a little before, in their ignorance and arrogance, they decide to run for office. I'm not talking about legislation; I'm talking about voter education and reasonable expectations. Bartenders, baseball players, newscasters, and your next-door neighbor could make the cut, but that's a pretty low bar. Not qualified in any practical sense, but equally not shy, isn't a great gating standard. It's not so much their ignorance that's offensive as their self-deluded and self-assured illusion of knowledge. They know what's best for us, even if they can't coherently express or articulate it, and their small, but rabid bands of supporters make a complete hash of our primary system because we basically let anyone into the contest who wants to play. We'll have 15 or 20 Democratic candidates for President in 2020 any day now. More morons, more media, more bread and circuses. 

(3)  We can't let social media continue to lower the bars of decency and decorum and simultaneously increase the levels of ignorance and anger. 
Rarely has Lady Gaga said anything as prescient and pithy as her observation that "social media is the toilet of the Internet" and she couldn't be more on target. Our democratic systems ultimately depend on communication, conversation and some common ground where at least we do others the courtesy of listening before we respond, challenge and/or ignore them. But today, no one listens to anything other than what they want to hear and what's being directed and filtered to them.  In times past, there was a practical floor and some limits on the slime and slanders that could be spewed by trolls (and other manipulators) in part because they were known and sometimes held accountable instead of being able to hide behind the anonymity of their keyboards and screens and say whatever filth and falsehoods come to mind.

Thomas Jefferson said it best: "A continual circulation of lies among those who are not much in the way of hearing them contradicted will in time pass for the truth." 

If the greedy, indifferent and willfully oblivious pigs who are running these social media platforms won't police them, and if they continue to pretend that they're merely pipelines and conduits instead of publishers, pawns and political pornographers, then we need our do-nothing politicians and toothless regulatory agencies to step in and financially punish them. That's exactly what the Europeans are doing. Because it's increasingly clear that we can't and won't help ourselves and that nothing but money matters to these dirtbags. Left to themselves, the only direction that bad people and bad businesses go is downhill.
It's simply no longer good enough to say that the voters (and non-voters) get the politicians and leaders that they deserve. We need and deserve better, for ourselves and even more for the next several generations, but the necessary changes won't happen by themselves.


Saturday, April 13, 2019

Kaplan Institute Receives Merit Award from the American Institute of Architects






Kaplan Institute Receives Merit Award from the American Institute of Architects


April 11, 2019





The American Institute of Architects Committee on Architecture for Education has selected Illinois Institute of Technology’s newest campus building, the Ed Kaplan Family Institute for Innovation and Tech Entrepreneurship, as a recipient of an Education Facility Design Award, Merit Award. The Kaplan Institute is one of nine state-of-the-art education facilities from around the globe to be honored by the committee this year.
Designed by John Ronan, principal architect at John Ronan Architects and a professor at Illinois Tech’s College of Architecture, the Kaplan Institute was conceived both as a home for the Institute of Design and as a hub for innovation and collaboration between students of all academic disciplines. As such, the building is based around two open-air courtyards that lead to the entrances, designed to function as “collision nodes” to facilitate chance encounters between students. “That was really the purpose of the building, to get students and faculty out of their silos,” says Ronan.
Ronan sought to design the building to fit within Ludwig Mies van der Rohe’s master plan for the campus from the 1940s, but the Kaplan Institute, the first academic building added to campus in more than 40 years, stands out with its light, cloud-like appearance. That’s thanks to the extensive use of ethylene tetrafluoroethylene foil, a cladding material approximately one percent of the weight of glass.
Beyond its lightweight aesthetic, the layers of ETFE on the building form a dynamic façade, which communicates with a weather station on the roof. Inner layers are then pushed toward or away from the outer layers to moderate the amount of sunlight entering the building “like an organism, with skin that responds to the environment,” as Ronan puts it. The upshot, he explains, is to create a naturally lit and comfortable environment, one that can connect its inhabitants with nature—important, considering that many students and faculty spend several hours each day inside the building.
But while the structure deviates in many ways from Mies’ ideology, Ronan explains that it is still meant to adhere to his Modernist concept of “skin-and-bones” architecture.
“I thought, ‘Why don’t we take this concept of skin and bones but update it to our own time?’” says Ronan. “You know, what would the skin and bones of our time be like? And the skin would be more like a real organism, it would be responsive, and the bones would be more advanced in the way that they’re designed, actually serving to heat and cool the building. I think it’s a concept Mies would have loved.”

Tuesday, April 09, 2019

NEW INC. MAGAZINE BLOG POST BY KAPLAN INSTITUTE EXEC DIRECTOR HOWARD TULLMAN


A Second Bite at a Poison Apple
Publishers apparently haven't learned much from history. By saying yes to the latest content distribution come-on from Cupertino, they have essentially handed their futures to a company that acts in its own best interest. That's what tech companies do.

Executive director, Ed Kaplan Family Institute for Innovation and Tech Entrepreneurship, Illinois Institute of Technology

Fool me once, shame on you; fool me twice, shame on me. Apple is making another run at making fools of some of the biggest media companies in the U.S. The company announced a service called Apple News + that will allow subscribers to access more than 300 publications, with Apple getting up to 50% of the revenue. Which means the prospects for everyone not named Apple look just as grim and unappetizing as they did when Facebook, Google and Snap previously tried to muscle their way into the digital media space.

Remember Facebook's Instant Articles way back in 2015 or GOOGLE's AMP? These may have looked good for a minute to businesses that couldn't fund or face the problems of trying to build their own digital distribution strategies. But then Facebook abruptly changed the game by focusing on wholly-owned ad revenues from its News Feed and not the prospect of shared revenues through the Facebook Audience Network. The publishers were left high and dry as the Zuck decided to prioritize friends and revenues over facts and quality content. There's not much you can say or do when someone else is driving the bus.  

But the poor publishers never seem to learn. Calling Apple the Messiah for media is like calling Colonel Sanders the champion of chickens. But folks from the Wall Street Journal to the Lake Wobegon News are signing up for the slaughter. In fairness, given its leverage as the only one of the 3 big brands willing to say "yes" to Apple, it's highly likely that the team from the Journal (owned by Rupert Murdoch's News Corp.) cut a much better and more attractive deal for the inclusion of its name and content than the rest of the peasants.
The pitch to the smaller publishers is always superficially seductive and almost always exactly the same: We've got all the eyeballs you want and massive traffic as well.  This is where your prospective readers live their online lives.  You don't have squat and - even if you have the beginnings of a for-pay web strategy for your content - you'll never scale and get big enough to pay your bills and make a business out of the venture.

Yes, the New York Times and the Washington Post are making some headway:  digital ad revenue for the Times surpassed its print ad revenues for the first time toward the end of 2018. But these two cases are fairly extreme exceptions.  Very few other publications have their connections, clout and even "status" in terms of the audiences that still read anything. For the rest of the publishers, joining Apple News + is like a turkey accepting an invitation to a Thanksgiving dinner. 

I've been saying for a while now that, as the major primary platforms continue to extend their dominance and attract larger and larger user populations to fewer and fewer destinations, more and more businesses will sadly come to learn that they no longer control their own front door.  The only way they will survive is to figure out how to establish a persistent presence on someone else's platform and get paid for being there and offering your products and services as well. You can expect to see maybe half a dozen major platforms -- finance, e-commerce, social, business messaging and documentation, and maybe health-- and a few also-rans in each space, but that's going to be the whole story. It's their world and you're a temporary tenant.

Given where the world and the action is today, as a smaller player in any space, you don't really have much choice, and you've got to be there when your buyer is ready to buy. If you're not where your target customers are, you're nowhere. However, be warned that once you jump into this undifferentiated and basically uncurated pool, not only do you give up control over the placement and presentation of your material, you also lose the ability to leave because, in so doing, you'll be leaving your readers behind.  You'll discover that you've put yourself in a position where not only don't you own the connection and relationship with the end user, you don't even know who the end users are and, while you can eventually decide to take your ball and go home, you'll find - much to your chagrin - that your readers don't have any real incentive to follow you. There's plenty left for them to read and little or no reason to break the habits you helped to build for them.  

Apple isn't the only player in the platform business (although the iTunes music model is certainly a roadmap for where this ugly journey is likely to end for magazines) and frankly Amazon is even better at it than Apple. Fulfilled by Amazon (FBA) is a huge part of Amazon's business and it's basically Amazon inventorying and delivering third party merchandise to millions of customers every day. These buyers think of themselves as Amazon's customers and not customers of the particular producer or provider of whatever it is that they have just purchased. And, in case the message was lost on anyone, Amazon's terms of service make it very clear that the end seller has basically no right to directly contact or market to the end customer, except through Amazon.

Worse yet, as noted above, once you get in bed with these folks, and hand them the keys to your kingdom, it's very hard to effectively exit the relationship. If you look back a few years, around 2001, Toys R Us, Circuit City and Borders (remember any of them?) all handed over their fulfillment operations to Amazon. By 2005, they each tried to bring these operations back in house since they mistakenly thought that they had learned how to do this business by watching Amazon. They all went bankrupt.  

There aren't any simple answers, but the only good thing about the completely disingenuous claim by the various platform players that they are simply conduits, megaphones and pipes and not content producers or publishers is that, unlike the products in other verticals like clothing--where Amazon has introduced more than 60 of its own private label offerings--they are unlikely to invade the production part of the print media business. That means that there will always be a need for independently generated information (albeit delivered in new and different ways) and this will always represent an opportunity for talented creators. 

But it will never be a scalable business, which may also be good news and somewhat of a relief to writers and journalists. In the final analysis, no one with any real talent gives a crap about the crowd anyway. Audiences, not traffic, are what matters to people with something to say and the skill to say it well. The two rules for storytelling success going forward are going to be: worth saying and worth sharing. The podcast revolution is an early indicator-- we're back to a world of narrowcasting, not broadcasting, which the web inexpensively enables. This means that the future of meaningful media is going to be all about finding your niche, developing your engaged and connected audience, and delivering the goods to them. And, the economics may also come to be properly re-aligned because that connected, concerned and committed audience (small, but mighty) is precisely who the smart, high-end advertisers want to reach.

Publishers looking for a quick (and very modest) buck or a way to offload their own infrastructure investment costs by turning over their content to Apple and abandoning the direct connection to their readers will increasingly be marginalized.  As a consequence, they will lose their individual brands and identities in the mass of marginal media. Worse, they will also lose their talent to other personalized channels and more authentic outlets-- and they will eventually disappear. 

Total Pageviews

GOOGLE ANALYTICS

Blog Archive