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Showing posts with label philo broadcasting. Show all posts
Showing posts with label philo broadcasting. Show all posts
Saturday, May 23, 2015
Saturday, November 15, 2014
Philo Wins Cynopsis Media Award for Porsche Series on Entrepreneurs
5 Minutes With…Philo Broadcasting CEO Kevin Allodi
Porsche recently enlisted syndicator and cross-platform video producer Philo Broadcasting to create a video campaign to promote its catchphrase, “There is No Substitute.” The digital series features interviews with entrepreneurs from Indiegogo, Flywheel and more, talking about their beliefs and principles. Cynopsis sat down with Philo’s CEO and Founder Kevin Allodi to discuss everything from the series’ creative process with Porsche to the trend of integrated brand video series.
How did this brand series come about?
Porsche approached us through their digital agency of record – OMG – looking for custom content ideas that raised awareness of their entire line of sports cars with one holistic concept. Working collaboratively with OMG as well as Porsche’s creative agency, called CK, we decided to remove the cars entirely from the equation, focusing instead on providing content their target consumers would find interesting and sharable.
It has become common for brands to jump into the digital video space (i.e. AT+T, Chipotle, Subway) – why do you think that is?
The short answer would be media fragmentation; as consumers, we’ve become really good at prioritizing our attention, focusing on what’s most important to us. Because advertising is on the low end of that spectrum, it’s become increasingly challenging to connect with consumers in a meaningful way through traditional ads, especially so in the digital realm. Brands are now recognizing that providing and integrating content with entertainment value into video is much more impactful than an advertisement –if it’s done well. The gold standard for this model is Red Bull; one could argue they’ve morphed from a sports drink company into a media company. Their content is excellent, authentic and of really high quality.
What’s the biggest challenge when trying to make videos that both appeal to an audience and still capture the brand without becoming a giant product placement?
Being authentic. It’s easy to fall into the “make the logo bigger” or “more product placement” trap. Having clients that understand they must first and foremost create compelling stories/series a consumer will choose to watch is extremely important.
Wednesday, August 13, 2014
PHILO BROADCASTING PORSCHE PROJECT
5
MINUTES WITH…
Porsche
recently enlisted syndicator and cross-platform video
producer Philo Broadcasting to create a video campaign to promote its
catchphrase, “There is No Substitute.” The digital series features interviews
with entrepreneurs from Indiegogo, Flywheel and more, talking
about their beliefs and principles. Cynopsis sat down with Philo’s CEO and
Founder Kevin Allodi to discuss everything from the series’ creative
process with Porsche to the trend of integrated brand video series.How did this brand series come about?
Porsche approached us through their digital agency of record – OMG - looking for custom content ideas that raised awareness of their entire line of sports cars with one holistic concept. Working collaboratively with OMG as well as Porsche’s creative agency, called CK, we decided to remove the cars entirely from the equation, focusing instead on providing content their target consumers would find interesting and sharable.
It has become common for brands to jump into the digital video space (i.e. AT+T, Chipotle, Subway) – why do you think that is?
The short answer would be media fragmentation; as consumers, we’ve become really good at prioritizing our attention, focusing on what’s most important to us. Because advertising is on the low end of that spectrum, it’s become increasingly challenging to connect with consumers in a meaningful way through traditional ads, especially so in the digital realm. Brands are now recognizing that providing and integrating content with entertainment value into video is much more impactful than an advertisement - if it’s done well. The gold standard for this model is Red Bull; one could argue they’ve morphed from a sports drink company into a media company. Their content is excellent, authentic and of really high quality.
What’s the biggest challenge when trying to make videos that both appeal to an audience and still capture the brand without becoming a giant product placement?
Being authentic. It’s easy to fall into the "make the logo bigger" or "more product placement" trap. Having clients that understand they must first and foremost create compelling stories/series a consumer will choose to watch is extremely important.
Check out the series here.
Monday, June 02, 2014
Tuesday, December 10, 2013
Howard Tullman, Incoming CEO of 1871 to Discuss His New Position, Venture Capital in Cook County & More During “Changing the Code”
Howard Tullman, Incoming CEO of 1871 to Discuss His New Position, Venture Capital in Cook County & More During “Changing the Code”
Live webcast to air Friday, December 13 at 11:00 am, CT, reports INXPO.
We are happy to provide a showcase for individuals who are building technology businesses and creating jobs in Cook County
Chicago, IL (PRWEB) December 09, 2013
Cook County Board President Toni Preckwinkle and the Cook County Bureau of Technology are proud to announce that Howard Tullman will be the featured guest for the Friday, December 13, 2013 episode of the webcast “Changing the Code.” The production is a new monthly live-stream talk show that features Cook County technology companies, startups, research organizations, events and the people behind them. The show is produced by the Cook County Bureau of Technology and INXPO, a River North-based video streaming technology company.
In November, Howard Tullman was appointed to be the new CEO of 1871, a hub for digital startups. He has a long and successful track record as a businessman and entrepreneur. In 1987, he sold his first startup, CCC Information Services, for $100 million. Later, he engineered the turnaround of the culinary school Kendall College. Recently, Tullman founded Tribeca Flashpoint Media Arts Academy. He is an active investor in startups through his venture capital firm G2T3V LLC.
“Changing the Code” is hosted by Cook County’s Chief Information Officer Lydia Murray. Scheduled guests are:
- Howard Tullman, CEO of 1871
- Kevin Allodi, CEO of startup Philo Broadcasting.com
- Walid Johnson, founder of United NFC
- Andrew Schwarm, Chief Performance Officer, Cook County Government
“Changing the Code” emphasizes and encourages conversation and audience participation. Throughout the show, viewers can send questions directly to the panel of guests, or engage with each other via the platform’s chat function. By the end of the episode, a larger discussion will evolve, including the host, guests and audience all adding their voices to the mix.
“We are happy to provide a showcase for individuals who are building technology businesses and creating jobs in Cook County,” Preckwinkle said. “This webcast is part of our commitment to raising the profile of the people and companies that do business in Cook County.”
“As a Chicago-based company, we’re excited to see many startups embrace the County and amazing resources such as 1871 to grow their businesses,” said Drew Vanvooren, Co-Founder and President at INXPO. “We’re thrilled to partner with Cook County to deliver live and on demand video programming that showcases some of the brightest leaders in the start-up community.”
Use this link to register and watch the show: http://goo.gl/pPHsfb . Use hashtag #CTC to tweet questions to the panel. Upcoming episodes will include a look at the hits and misses in technology for 2013, and three ways a technology business can succeed in 2014.
For more information about the program and how to get involved please email sebastian.james(at)cookcountyil.gov.
About INXPO:
INXPO's next generation webcasting platform can be deployed as a link on a website or in an email, in an online virtual event on the company's award-winning event platform, or as part of an ongoing 365 community inside its Social Business TV product. In addition to delivering audio and video webcasts, the company complements these broadcasts with social tools that turn lackluster presentations into memorable experiences. INXPO has more than 3,000 successful online communications programs for global customers, including Autodesk, Cisco, Freeman, George P. Johnson, Hilton, HIMSS, P&G, PCMA, TechTarget, UBM and the U.S. Department of State. To learn more about how INXPO can fit into an organization's existing communications strategy, please visit http://www.inxpo.com, email at contactsales(at)inxpo(dot)com, or call (312) 962-3708.
Saturday, November 09, 2013
Wednesday, September 04, 2013
Howard Tullman's Next Big Adventure in Technology
Howard Tullman's next big adventure in technology
Howard Tullman
The 68-year-old serial entrepreneur was just gearing up for his next act: a $2 million venture fund called G2T3V LLC.
“We started G2T3V because people saw this new technology being created at the school and asked, 'What are you doing to commercialize it?' ” he said. "We didn't feel like the school could really do it and take on the risk. And it plays to my interests. We'll do investments of $25,000 to $50,000, but we have partners who can do up to $250,000.”
The fund has just five investors, whom he declines to name other than himself.
He takes the Warren Buffett approach, investing in what he knows. What makes Mr.Tullman so interesting is that, after more than three decades as an entrepreneur, he knows a lot more than most. He's been involved in insurance, technology, education, film and gaming. He got his start as a lawyer.
Just look at his portfolio: PackBack, a digital textbook-rental startup created by some Illinois State University graduates; Chicago-based augmented-reality startup MagicTags; BCV, a Chicago-based social media services provider SnapSheet Inc., which uses mobile phones to enable insurance repair estimates; Paris-based Sketchfab, a web-sharing service for interactive 3-D models; Chicago-based Philo Broadcasting Inc., which provides custom mobile-video content for advertisers; Chicago-based social media data miner Social Crunch; Denver-based online pawn lender Pawngo; San Francisco-based crowdfunding startup IndieGoGo Inc. and Atlanta-based Vehcon Inc., which provides vehicle data to insurers. He's also contemplating an investment in Pathful, a Vancouver-based startup, that provides website analytics, and he recently completed the TechStars Chicago accelerator.
“This is an opportunity to solve problems in industries where I've got 20 or 30 years experience,” he said.
Mr. Tullman also had been at Tribeca Flashpoint about five years, which is sort of his limit for any single endeavor. “I wasn't that interested in taking attendance,” he said.
G2T3V is his second venture fund. The first, Chicago High-Tech Investment Partners LLC, was launched 11 years ago and is winding down, though it still has three active investments.
He has boundless energy. When I caught up with Mr. Tullman one morning last week at about 8 a.m. for breakfast, he'd already been up since 4. And few people know as much about tech as Mr. Tullman. Sitting down with him is like touring the chocolate factory with Willy Wonka.
He was carrying three cellphones:
• A Moto X. He likes the voice-recognition software, Google Now, and the feature that launches the phone's camera with a flick of the wrist;
• An iPhone, which he uses to demonstrate MagicTags, augmented-reality software from a Chicago startup that allows you to superimpose a photo or video onto a picture. So if you take a picture of a product such as a cereal box with your phone's camera, you also would see photo or video. The image of a Beach Boys album cover automatically pulls up a video.
• A BlackBerry. It's his primary phone because he can type faster with a physical keyboard. He's a prolific blogger and writes columns for Inc. magazine on his phone.
“No one keeps up (with tech) the way Howard does, and no one connects the dots the way he does,” said Ed LaHood, a longtime friend, founder of MagicTags and CEO of Chicago-based startup MainCloud LLC.
Mr. Tullman is one of the thousand or so techies that Google chose to test out its Glass product. (He's known Eric Schmidt for a long time).
He relays a recent conversation with Vincent D'Onofrio about doing a web-video series set in Chicago, capitalizing on the next big trend, TV and films made for the web. “(Kevin) Spacey set the curve with House of Cards.” Tribeca Flashpoint counted Robert DeNiro among its investors.
Mr. Tullman is jazzed about Sketchfab, which he came across while working in France on an environmental project. The company later participated in TechStars New York. When the new Xbox came out, Sketchfab launched an interactive 3-D model of the gaming system on YouTube that got millions of views.
“It's all about how to capitalize not just on the hours in the day, relationships, but also mistakes I've seen before and how not to make them again,” he says.
His advice to entrepreneurs is simple and grounded in decades of experience as an entrepreneur that includes CCC Information Services, Tunes.com, Cobalt Group, Kendall College and Tribeca Flashpoint.
“Slow down, find a way to pay the bills,” he said. “A lot of companies don't want to do B2B. Everyone wants a home run, but that's a really bad strategy because it rarely happens."
It's a hard message to sell, though.
“Once a year, there's an Instagram that perpetuates (the dream),” he said.
(Editor's note: Sterling Partners' headquarters location has been corrected to Chicago in this updated story.)
Follow John on Twitter at @JohnPletz.
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