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Tuesday, October 13, 2026
Monday, October 05, 2026
NEW INC. MAGAZINE COLUMN FROM HOWARD TULLMAN
Walmart and McDonald’s Reveal the
Real Risk of Letting an Agent Shop for You
Can a
consumer’s AI agent navigate powerful price-setting agents on the other side of
transactions?
EXPERT OPINION BY HOWARD
TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH
INVESTORS @TULLMAN
Oct 6,
2026
As we enter the Agentic
age, each and every day some tech vendor, social media site, or software
provider is offering us free, simple and painless tools that will allow us to
have more and more of our boring, repetitive and largely mindless day-to-day tasks
and activities handled for us, without taking up more than a few minutes of our
precious time.
Whether it’s Muse from
Meta, dots from OpenAI or Instinct AI from some 23-year-old guy that no one’s ever heard
of (with billions in funding), the onslaught of AI-infused assistants, agents
and enablers has begun in earnest and shows no signs of slowing down any time
soon. I’m not in a position to offer any specific advice at this point or pick
a favorite, because no one really knows what’s behind these officious and
aggressive little operatives—or what exactly they’re doing with whatever data
and other personal information you’re encouraged to turn over to them.
The sizeable lists of
uses, consents and authorizations that you’re asked to agree to in order to get
these things rolling is unclear, way too broad, and a little frightening,
because very few of us even understand what we’d be signing up for. The terms and
conditions are just as dense and unintelligible. But if you’re game to
experiment, I would caution you not to turn more than one of these irritating,
invasive and omnipresent creatures loose on your life unless you are a glutton
for punishment and have nothing else to do with your time beyond constantly
responding to inquiries, requests, updates, suggestions and demands from your
new “time-saving” assistant.
This whole “trust me”
approach sounds like a slippery slope and a strategy that ultimately depends on
our own laziness, where we get battered down by the incessant flow of requests
for permission and consents and we just bag it and say “do your best” or something
equally perilous. Remember that improved speed, access, and convenience were
the bad trades we made long ago in exchange for our privacy. This new wave of
inquisitive helpers sounds even worse to me.
Letting an agent do your
shopping for you is a whole new can of worms and reminds me of Jeff Bezos’s
observation that consumers don’t want to negotiate the price of things every
time they shop. The unstated predicate for that comment is that you’re supposed
to trust Jeff’s algorithms to get you the best prices. But what if the prices
are moving targets and, worse yet, are based upon some composite persona that
various vendors have developed to describe you, your purchasing behaviors and
your purchase history. How is your agent supposed to deal with powerful
price-setting agents on the other side of transactions? Who’s going to decide
who got the best deal?
All of which brings me
to the latest face-off between Walmart and McDonald’s in regard to their
respective real-time pricing strategies. Walmart takes the high road and says
that the price for the product is the price and it’s the same price for all
customers. McDonald’s is using AI to recommend personalized menu prices which I
would call predatory since—by their own admission—these prices are based on
transaction data and local willingness to pay. Let me know when you find those
folks who are happily willing to pay more for the same product, because I have
plenty of other things I’d love to sell to them.
And, just to add to the
mess, you need to understand that non-human actors are already responsible for
roughly 55 percent of all global web traffic. We’re talking about scripted
agents, automated bots, machine-driven commercial transactions, and, of course,
AI agents. Humans
are already in the minority on the web and now we’re being invited to take
another step back and let our helpers do the job for us. If you think that
these tasks are getting easier or clearer, you haven’t been to the airport
lately.
While gas prices may
seem high, try paying $11 for a single copy of any of the glossy weekly
magazines at the newsstand. Just to be clear, it’s not like any prices are
immutable and fixed objects these days. Amazon’s systems change the prices of
millions of items virtually minute-by-minute to react to competitors pricing
changes. Even the publishers themselves don’t know what’s happening with their
own pricing. Subscribing for a year to The New Yorker at a
discount online site will allegedly save you $253 compared to what they say is
an aggregate newsstand price of $422 (or $9 an issue), even when the cover of
the magazine itself says $10.99. The actual subscription price you’ll be paying
per issue for your 47 issues a year is $3.60.
I’ll leave it up to you
to determine how your shopping agent is going to make sense of pricing schemes
like these, in-store couponing and daily discounting, membership price cuts,
and a host of other promotional offerings in every store and even more
aggressively online.
The bottom line for the
moment is probably a word or two of caution before you turn over the purse
strings to any of your accounts. Saving time may generally be more valuable
than saving a few bucks, but not if you have only the vaguest idea of how intelligently
your cash is being spent.
Tuesday, May 21, 2024
NEW INC. MAGAZINE COLUMN FROM HOWARD TULLMAN
Three New Rules to
Create Customer Loyalty
Hanging on to consumers
and clients has never been more difficult. Make sure you know what you're up
against.
EXPERT OPINION BY HOWARD TULLMAN, GENERAL
MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS @HOWARDTULLMAN1
MAY 21, 2024
It's
becoming increasingly obvious that Amazon is still the leader of the online
retail pack even as a number of other major players like Target and Walmart
successfully grow their own online presences. To date, the relative growth of
the other big players doesn't appear to be coming out of Amazon's share of the
pie which is still increasing.
Instead,
the online pie itself continues to expand and, to the extent that there's
ongoing cannibalization, it's mainly at the expense of traditional retail
operators. There has already been a wave of store closure announcements from
the likes of Family Dollar, Rue 21, CVS Health, Rite Aid, Express, The Body
Shop and Macy's, to name a few.
Today,
if you're not building a competitive and protected position on one of the major
provider platforms, you're absolutely nowhere and just waiting for
the ax to fall. The big platforms are the only place left for the
smaller merchants to be.
And,
if you're a large traditional retail player, (unlike Amazon which fairly
quickly abandoned its own attempts to create a retail bookstore business), you
have to keep one eye on the problem of how the expanding web activity is going
to adversely impact your physical stores. This is the nightmare scenario that
we're increasingly seeing in terms of legalized online casino gaming. There are
currently seven states that allow betting by phone on these kinds of
games - whereas almost 40 states have legalized mobile sports betting, which
has exploded. The casino owners are already starting to complain about
decreases in physical traffic at their venues.
Suffice
it to say, all of these issues are only going to get worse as the next generation
picks up the play. You can bet (no pun intended) that the
biggest traditional retailers are watching this gambling action quite
carefully. Not only isn't this an issue for Amazon, but I'd also guess (to add
some additional insult to their injuries) that some of the backend computing
resources for these new online casino games are being supplied by Amazon Web
Services (AWS) itself. Plenty of oars in the Amazon boat.
Amazon's
own results and growth are being accelerated by the power of its other
platforms - advertising, fulfillment, video and AWS for starters - the
stickiness and expansion of the Prime bundles, and its aggressive race to
continue to be the best and fastest player in the delivery game. Speed, ease of
access, and convenience are still the dominant differentiators, but there are a
number of new drivers for success in online retail, which will increasingly
separate the winners from the also-rans who don't pick up on the new rules.
Amazon is already on top of all of them and the rest of the world is playing
catch-up.
There
are three main areas of concern:
First,
too many choices often result in no decision. The more options people have, the
less likely they are to choose anything. The clearer the offer, the fewer the
choices, the quicker the buyer decides. The trick is to remove as much thought
and evaluation as possible from the purchase process and continually shorten
the window between consideration and consumption. Amazon's Overall Picks
and Best Seller labels help simplify the selection process. Limited time
discount offers also accelerate the speed of the transactions.
Second, brand loyalty is
the best tool for overcoming decision confusion, reluctance, and fatigue.
Consumers want fewer choices and total confidence in them, and this is exactly
the promise that strong brand identities offer. Life is increasingly
complicated and buyers are most comfortable returning to familiar products and
services rather than making new and risky selections. Amazon's Subscribe and
Save programs for recurring regular purchases, especially on replenishable
consumables, assure the consumer of reliable, timely, and consistent
deliveries. That basically removes price from the equation.
Third,
price is rarely the final determinant in most online transactions anyway.
Because most of the sites have real-time price adjustment and matching
algorithms which virtually eliminate material differences in the prices of
comparable items. No one wants to deal with, or negotiate the prices of items
they regularly purchase. They are far more concerned with availability and
speed of delivery - and, of course, they believe that their time is typically
more important to them than a few incremental dollars. In fact, the smoother
and quicker the initial transaction, the more likely the buyer is to add
additional items to the cart. And it's become apparent as well that the faster
you can deliver after the purchase, the more the consumer will buy from you. Near
instant gratification is a powerful and addictive element of the overall web
experience and a crucial component of the dopamine culture.
One
final thought. In the old, pre-web days, consumers had many needs and few
choices. It was a local seller's market. The most obvious example of the
changes is probably the newspaper business where news, ads, classifieds and
sports were all historically geo-bound. But, by the end of this year, one-third
of the newspapers in the U.S. as of 2005 will be gone. Local retail,
having shakily survived the development and impact of major shopping
malls in many communities, is probably next on the chopping block.
Today,
the whole world is just a click away and buyers have infinite choices but
little time, and even less loyalty. Time is the scarcest commodity and the
winning merchants will build and optimize every aspect of their online
presences to streamline, simplify, and speed purchases to make the sales
process as quick, productive and painless as possible. Trying to lock them in
through loyalty and reward programs, subscription incentives, and
"secret" sales of premium brands and also overstock inventory are all
short-term solutions.
Even
then, consumers whose expectations are perpetually progressive will continue to
ask "what have you done for me lately" and will seek out the best and
most effortless experiences - regardless of the provider. They remain
loyal only until they find something better. They may stick around due to
other constraints, lack of alternatives, and practical considerations that
drive frequency and repeated purchases, but these limitations shouldn't be
confused with loyalty or true preference. If you want your customers to keep
coming back, you've got to try to be the best in the business and Amazon is
currently the gold standard.
Tuesday, December 19, 2023
NEW INC. MAGAZINE COLUMN BY HOWARD TULLMAN
Why Tech Isn't Improving Your Advertising
The algorithm may have
taken over the ad buying, but there's still no telling exactly who is watching
your messaging.
BY HOWARD
TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH
INVESTORS@HOWARDTULLMAN1
Every entrepreneur will
tell you that they absolutely hate to spend any of their scarce cash on
advertising, for two main reasons. First, they're not sure that ads work--
there's a lot of "spray and pray" going on and not much in the way of
credible measurement or tangible results. Second, they believe that their
product or service is so great that people should simply be flocking to their
doors to buy whatever they're selling. They think that, if you use your money
to create exceptional products and services, you won't need to spend on
advertising.
If only life were that
fair or entrepreneurs were a little more realistic. For some businesses,
advertising is the cost of being boring. For others, it's an attempt to
put lipstick on a pig. But at the end of the day, there's really not much
choice. It's like dancing with a bear - you don't get to stop when you want to.
This antipathy is hardly
an attitude limited to new business builders. The advertising industry has
always known that, while everyone wants to make money, no one really wants to
buy advertising. On its best day, advertising is a necessary evil and - much
like cable television or insurance - always a grudge buy. Even worse, the
advent of new technologies, which in other industries have dramatically
improved transparency, productivity, and accountability, have only added more
confusion, uncertainty, and imprecision to the ad game.
Advertising follows
audiences, but with programmatic algorithms dictating the placement, frequency,
and duration of digital ads, no one knows much of what's happening in the
field. Claims about the effective addressability of digital ads are mostly
optimistic fantasies clothed in the belief that the underlying tech will
somehow get the job done. As John Wanamaker said long ago: "Half the money
I spend on advertising is wasted; the trouble is, I don't know which
half." Some things never change.
While some new companies
like Dumbstruck can help advertisers determine
whether the content of their ads is going to be effective, it's still anybody's
guess as to whether you're getting your ads in front of the right buying
audience at the right time and place. Context, given the abundant noise and
clutter, is just as important as content, if not more so. Smart reach is still the name of the game
and, as the migration from linear TV to digital video accelerates, determining
whether ads are reaching the right folks, resonating with them, and driving
purchase behavior is becoming increasingly difficult. Average daily TV
time is down from 3.5 hours a day in 2020 to less than 3 hours a day in 2023
while daily digital video viewing has grown by almost that exact amount from
2.5 hours a day to almost 3 hours a day in 2023.
As a result, linear TV
ad spending has been flat to down over the last four years (stuck in the
mid-$60 billions) and, even in an election year, there's not much enthusiasm
for 2024. But, at least in the old days of traditional TV, you could sometimes
see your ads running on the tube, while these days no one has any idea where
their digital placements are showing up, what they're adjacent to, and who's
seeing them. X (formerly Twitter and soon to be toast) is the most visible
poster child for the risks of having no control and no say over what some algo
decides to position next to your offerings. But the whole industry is now
driven in large part by fraudulent next-gen click bait systems designed to
attract programmatic ads. These MFA programs have led to an environment
where one in five links is to a fake site delivering made-up facts, phony
health products, or pathetic financial pitches.
That's no problem if
you're targeting kids up to age 18, because since TikTok and YouTube completely own the video market,
the choices are pretty much locked in, and frankly the advertisers
focusing on these kids don't really care about quality engagement or
first-party data. It's all about tonnage. TikTok's ad business is growing about
twice as fast as Meta's and almost 4x faster - year over year - than
Alphabet's. And because of TikTok's delivery methodology and typical video
duration, cost-per-view to advertisers is a fraction of what they have
been paying for decades in more traditional channels.
But for mature and
serious businesses seeking to actually connect to real human beings who are
interested in learning about and ultimately purchasing their products and
services, the problem is much more complex and challenging. TikTok isn't going
to get the job done, but new ancillary networks are being built which make much
more sense for serious advertisers. The most attractive of these are the retail
media networks being developed by merchants like Walgreens, Kroger-Albertsons,
and Walmart. They have extensive first-party data about their customers, strong
and recurrent connections to them, and relatively high-quality engagement. But
they lack the massive scale of players like Netflix. However, in combination,
they can provide a solution which also offers levels of addressability,
measurement and accountability that the digital vendors can't yet duplicate or
effectively compete with.
The bottom line is
pretty simple. As attractive and rapid as the newest delivery and tracking ad
technologies may seem, as the ad buyer you're being asked to put far too much
trust and money in "take my word for it" systems where the results are
machine-driven and fundamentally unmeasurable. A much better bet is to take a
step back and use channels and vendors whose methodology and mechanics are
clear, understandable and auditable in more concrete and convincing ways.
Wednesday, August 23, 2023
Tuesday, August 22, 2023
NEW INC. MAGAZINE COLUMN FROM HOWARD TULLMAN
You Need to
Reimagine How You Market Your Brand
Some of the big names in
consumer products are losing share because they can no longer demonstrate that
they deserve a price premium. Make sure you're doing the right things to
communicate your product's value.
BY HOWARD TULLMAN, GENERAL
MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS@HOWARDTULLMAN1
Brands
just aren't bringing it and getting the job done any longer. They used to
represent a shorthand promise based on the simple premise that you could have
basic confidence that you were getting more value for your
spend even if you paid a premium for the privilege. That could be in the form
of quality, durability, safety, ingredients or efficacy -- but we all believed
for decades that something made a brand worth the additional investment. Brands
were also an efficient way to address decision fatigue given the virtually
unlimited shopping and product choices on the web today.
But
now it seems that only those people (entertainers, influencers, gangbangers)
who are utterly indifferent to price are still spending and sporting the top
few big-name brands for reasons having much more to do with reputation,
endorsement payouts and bragging rights than with any connection to reality.
The world's wearing Apple watches these days while the jocks and party people
are still sporting their diamond-encrusted Rolexes. We're never going to
entirely eliminate the ancillary
messaging and emotional considerations that accompany upscale brands that
have little or nothing to do with function or features, but the days of blindly
buying a premium brand for practical, prudent, and economic reasons are long gone
for most products.
When
you read investigative articles that suggest the private label brands at Costco
or Walmart are being manufactured on the sly by the same makers of the branded
goods, it's more than unsettling - it's a wake-up call. People aren't panting
any more to pay up for products that are functionally indistinguishable from
the private labels and even generics, which are being increasingly pushed by
the large retail chains. We're seeing this all over the place, but especially
with respect to the multi-billion-dollar marketplace for over-the-counter
medications.
Millions
of consumers don't believe in much of anything these days, and the MAGAts only
believe Trump, largely due to his eight-year assault on the truth. Brand names
are just one important casualty. The Trumpist war on truth and medicine
throughout the pandemic--which cost them tens of thousands of dead Red voters
-- has really diminished consumer confidence in doctors and drugs in general.
Drugs aren't the whole story, but they're a great early indicator of consumer
brand behavior. As more and more products become confusingly similar and make
identical claims regarding effectiveness, price rather than brand drives the
decision bus.
There
are several explanations for these new customer attitudes toward OTC
medications that will eventually impact the future viability of every major
brand. The players who react and adapt to the new environment and change their
brand messaging, product offerings and customer interactions will survive and
grow; those who choose to rest on their laurels and past performance will ride
their brands right into the ground. Kraft Heinz's lousy results, even with
higher prices, meant a newly-announced CEO. There's still time now - although
Big Pharma doesn't seem to get the picture - and soon there will be plenty of
blame for the losers and also-rans to spread around.
You
could put part of the blame on the pharma companies themselves for clear and
repeated price gouging, which the side-by-side comparative displays at
Walgreens or CVS make abundantly clear to even the most obtuse observer. Wanna
spend three bucks more for a bottle of Bayer aspirin or a tube of Neosporin for
absolutely no good reason? Be my guest.
Of
course, now that Walgreens has decided in its newest urban stores to hide virtually
everything in closed cages or back-of-house, and to use kiosks and
clerks to fill orders, maybe these awkward comparisons, which actually helped
to educate the consumer, will disappear. That would be unfortunate but at least
it won't kill the instant, internet-enabled, comparison pricing for virtually
anything that's going on in every store. This smartphone-based smart shopping
certainly hasn't made life
any easier for the big brands.
Whatever
your budget constraints may be, no one wants to look foolish or feel that
they're being gouged. Mark Cuban's amazing new initiative - Cost Plus Drugs continues
to gain traction and Amazon is jumping aggressively into the pharmacy business
as well, which will clearly help drive drug prices down. It's no accident that
Blue Shield California has announced plans to work with Amazon, Cuban and CVS
on a new distribution system. President Biden's action in locking down the
price of insulin for millions of patients is another amazing step forward.
You
could say that the panache of pharma brands has been hard to polish and promote
when there's so much noise in traditional broadcast channels, where every other
ad is for some disease like TED, RVS or AMD that no one's ever heard of. These
voluminous ads are clearly targeted to the few ancient and infirm people still
watching the tube. Ever since the success of the "purple pill"
promotion, you no longer see the long-recognizable corporate names in their TV
ads. The message is all about some made-up catchy name extracted by an overpaid
ad agency from the drug's technical designation. Doctors now constantly
complain that their patients no longer want diagnoses, they just want the pill
with the cute name or the one that makes the fat go away.
And
while cable subscriptions are largely a function of consumer inertia, the
streamers are spending millions to try to move subscribers upstream to more
expensive, ad-free tiers. They're telling the whole world that ads are
worthless interruptions and an utter waste of time. In many ways, the bipolar
ad industry is eating its own lunch and making its future prospects even more
uncertain.
The
clear implication in all this anti-ad messaging is that only morons and the
poor have to suffer through dozens of ads every day in order to watch reruns,
repetitive ad flights, and pitches for old people. Someone recently said that -
given the average age of its audience - CBS now stands for "Could Be
Sleeping." And that it's really no harm, no foul if you should
happen to nod off because in the online, all the time, connected world there's
really nothing new about the nightly news.
The
message being sent to new generations of prospective viewers (and, obviously,
consumers) is that all of the ads on traditional broadcast channels, cable
stations, and even on much of the new and inexpensive offerings by the
streamers are worthless wastes of their time and attention. As we enter the
2024 election ad cycle and suffer through the noise and clutter and the
indiscriminate spray-and-pray ugliness, the situation will only worsen for the
next 14 months, along with the ability of even the biggest brands to break
through.
The
bottom line for every business is that - while building and sustaining your
brand will be important and challenging - it's even more critical to give your
customers (past, present, and prospective) concrete reasons
to continue to purchase, use and support your products and services.
Two
key things to keep in mind:
(1)
Your team members will be essential to this process because people increasingly
will be more likely to trust your employees, their interactions with them, and
their suggestions and recommendations than anything else. Successful sales
will always be a people business.
(2)
Businesses and their brands in the future are going to have to have and
successfully communicate to the world a purpose beyond
profit in order to connect to tomorrow's consumers.
Tuesday, June 20, 2023
NEW INC. MAGAZINE COLUMN BY HOWARD TULLMAN
Walgreens Whiffs by Trying to Dodge the Truth
Companies and consumers are caught in a political spitting contest when most of the time they simply want to sell and buy everyday products.
BY HOWARD TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS@TULLMAN
It’s becoming harder and
harder for businesses to try to properly position, present, and then justify
their day-to-day operating decisions (not to mention new initiatives,
experiments and store designs) to their actual customers -- the vast majority
of basically middle-of-the-road people who just want to get on with their lives
and don’t regard every purchase they make as conscious and intentional
demonstrations of strident political statements and positions. Sometimes a rose
is just a rose, coffee’s just a cuppa, and having a beer and a brat isn’t
burdened by momentous political concerns. That’s why most businesses--large and
small -- try to stay as far away from politics as possible and
encourage their employees to do the same, at least at work. The very best
place to leave your politics is at the office door.
When you look at things
more closely, these so-called social and political “problems” are rarely the
serious concerns of customers or consumers -- those folks are all about
business as usual--not that they ever mind watching a stupid cat fight from
time to time. The problems for most companies -- Anheuser Busch, Target, Major
League Baseball -- flow from the constant noise, nagging, and nuisance of the
crazy shit-disturbers on both sides of whatever the latest Fox-flogged
installment of bogus concern and flatulent outrage happens to be. Their
painful posturing and fake outrage are then amplified by the click-crazy media
and quickly spread across social media by people with a lot of anger, angst,
and aggression and not much else to do with their time. But if you aren’t
careful, their simplistic and baseless slanders can still slime your business.
The insurmountable
challenge -- much like any debate with your teenage children -- is that there’s
no right answer or remedy sufficient to satisfy people who are invested in and
enjoying the tumult, who thrive by surfing the strife, and who haven’t the
slightest interest in any reasonable discussion or resolution. Much like the
MAGAt morons in Congress, the mess and the misery, the distraction and
disruption, and the colossal wastes of time and energy are the entire point of
the exercise.
So, it’s almost
impossible for even the best-intentioned managers, as they try to run their
companies, to successfully navigate the increasingly perilous path between the
deluded debaters, the drop-in dilettantes, and the dishonest disrupters. For
sure, you don’t want these outsiders influencing or interfering with the way
you run your business. But too often one unfortunate result-- knowing
that these idiots are out there-- is a kind of paralysis that sets in and gets in the way of innovation,
risk taking, and forward motion.
That’s not a happy
result for anyone, but there are actually worse, self-inflicted things that can
happen to your company if you’re not careful. One of the worst mistakes any
owner or manager can make is to lie to themselves and to their employees and
customers. This happens so often lately because of the treacherous tension
between political correctness, the pressure and fear of false and critical
social media, and the continuing need for authenticity.
The only right approach
in these cases is to tell the truth and tell it like it is. This is a lesson
that Walgreens among plenty of other businesses clearly hasn’t learned. Half a
lie is still a lie and the whole truth is the only thing that stands the test
of time and gets the job done.
In the latest
case, Walgreens introduced a new concept store in Chicago with only two aisles
of basic products for shoppers to peruse while the rest of the merchandise is
securely out of sight. With a perfectly straight face, while the entire world
knows that retail stores are being flagrantly ripped off daily, Walgreens
claimed that the new format is an experiment in digital-first merchandising to
“benefit” customers. Not, mind you, to benefit customers by reducing shrinkage
to avoid raising prices or closing the store entirely, but so that customers
could order online for pickup or order in-store at kiosks. And, to make things
worse, Walgreens’ messaging specifically said that the new design had nothing
to do with anti-theft measures that every other retailer in the country has
implemented. This was a complete lie and an attempt to head off the obvious,
expected noise from the usual suspects.
When the laughing died
down, Walgreens’ management looked like complete idiots. Worse yet, their PR
positioning didn’t work for a minute. Regular customers were inconvenienced,
obviously unhappy, and insulted and offended by Walgreens transparent
explanation. Of course, the haters immediately turned out to cry racism and
discrimination. So, in short order, the company managed to make everyone
unhappy.
More importantly,
Walgreens sacrificed a great deal of their customers’ hard-earned goodwill and
the trust of the community as well. It’s clear that the alternative to telling
the truth, even when the truth hurts, is a walk down the thankless path of
trying to please a bunch of hypocrites and pro forma protestors while you fail
to speak frankly and honestly to the people who count - your customers.
And equally importantly, you’re lying to your employees, who have a very
serious stake in this conversation. Everyone understands that retail theft has
reached epidemic levels, especially when “justified and explained” by naïve and
manipulative politicians like the new mayor in Chicago. No one doubts the need
for the stores to take appropriate actions to stop the bleeding.
The front line of
defense, and the people most often in harm’s way of these assorted criminals,
including organized shoplifting rings, are team members, not the suits
sitting back in the corporate offices. Telling these folks, mainly for
insurance reasons, to do nothing to prevent the thefts; to ignore crooks and
creeps running from the stores with bags full of merchandise; and to stand down
while these arrogant assholes taunt them and make fools out of the paying
customers isn’t a solution. This policy is just the latest concession to
the rampant crime we’re seeing in many major cities and the inability of their
political leaders to do anything to confront or change the situation. The pols
are encouraging the thieves to keep it up and this puts the employees at even
greater risk which is what’s driving major retailers like Nordstroms and Walmart out
of various downtown areas.
If consumer trust
and confidence in the honesty and sincerity of our leaders in every area of
business, law and government isn’t already at historic lows, the weak and
dishonest efforts like these by Walgreens to try to avoid having forthright and
open conversations with all the stakeholders about what needs to be done and
what actions can be taken just makes the situation worse.
A lie may fool
someone else, but it tells the truth about you.
Tuesday, May 02, 2023
CRAIN'S OP ED BY HOWARD TULLMAN: JOHNSON NEEDS TO RETHINK HIS MESSAGE TO BIZ
Opinion: As Guggenheim eyes the exit, Johnson needs to rethink his message to biz
HOWARD A. TULLMAN
Bloomberg
That train we see leaving town (most recently with Guggenheim Partners jumping onboard) should be a message and a warning to our new mayor that the tech and business community exodus that started with Lori Lightfoot when she aggressively turned her back on the entire business community is moving forward at light speed.
Companies of all sizes are leaving the city and the state and voting with their feet as they seek out safer, more corporate-friendly and better-managed communities for their people and their businesses. Someone needs to reach out in a hurry to try to stem this tide, or we won’t have much of a central business district or an economy left in Chicago. But the confused and hostile messaging the mayor-to-be has promoted has done exactly the opposite of what is desperately needed.
The COVID pandemic and the largely irrevocable behavioral changes it precipitated have provided a convenient excuse for two or three different kinds of corporate action that in earlier times were simply not viable alternatives given the likely civic and political blowback that they risked.
Shrinking or entirely abandoning substantial downtown office spaces in the name of a newly liberated workforce that wants to work from home is one example. Threatening to tax those commuters who were planning to come back into the city for work is a stupid start if the goal is to rebuild a thriving central business district.
Another ongoing corporate process — not bothering to rehire entire middle-level tiers of white-collar workers — especially of a certain age — because the tasks they previously performed have been outsourced, compressed by new AI-driven tools like ChatGPT, or entirely eliminated by automation — turns out to be convenient cover for headcount shrinkage. It's also a conversion of large segments of the workforce from fixed infrastructure costs into variable and often outsourced expenses. These conversions have direct and highly attractive impacts on the bottom line. Instituting an employee head tax is exactly the worst kind of incentive we need to try to encourage new entrants and retain the few big businesses we still have.
And excusing, explaining and providing rationalizations for shoplifting and the wanton weekend trashing of city buses and police cars as well as looting of downtown stores so that we don’t “demonize” the perpetrators is an invitation to a summer full of mischief and mayhem that will help make sure downtown restaurants and hotels suffer from the tourist drought that has threatened their very existences for the last several years.
When small stores and food outlets in the Loop close their doors at 3 or 4 in the afternoon and forfeit what little homebound commuter traffic there might have been to avoid the risks of staying open, the message should be clear to even the most oblivious observers. The city’s simply not the place to be after dark. When big stores like Walmart and Target start to determine whether it even makes sense to keep stores open in certain parts of the city, we know that we are on the cusp of even more challenging times.
But to return to the ongoing departure of so many of the major firms in the city in the direct and indirect ways they are hollowing out their offices, warehouses and other activities — there’s an even bigger and far more impactful problem with their disappearance. Many of these firms were the exact organizations, enterprises and entities that funded, supported, supplied manpower to and otherwise encouraged and enhanced the very essential civic, charitable, religious and philanthropic activities designed to serve and underwrite the exact underserved populations that the new mayor says are so critically in need of assistance. As these companies, their people and focuses shift to other parts of the country, Chicago will be much the worse for their leaving in ways that simple headcount and revenue numbers can’t begin to calculate.
Howard A. Tullman is general managing partner of G2T3V, a Chicago-based investment/venture capital firm. He is the former CEO of tech incubator 1871.
Wednesday, July 02, 2014
1871's ELISA ALL (30 SECOND MOBILE) JOINS P&G "COURAGEOUSNESS IN THE WORKPLACE" PANEL
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