Tuesday, April 30, 2024

NEW INC. MAGAZINE COLUMN FROM HOWARD TULLMAN

 

Google's CEO Sends the Perfect Message

Sundar Pichai made it very clear to employees that they are free to express their opinions--but the workplace isn't going to serve as their forum. Business owners would be wise to follow his example. 

 

EXPERT OPINION BY HOWARD TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS @HOWARDTULLMAN1

APR 30, 2024

 

Thank goodness for Google and particularly for Sundar Pichai, its straightforward, honest, and gutsy CEO. He stepped up bigtime to put a stake in the ground and let his arrogant and over-entitled employees know their place and what's what.

Google's computers can do many things, but they can't stand on principle. That requires a real leader. For a modest, soft-spoken and thoughtful guy, he's emerged as a shining and forceful example of how to succinctly handle the current crisis in our companies and our colleges concerning disruptive student and employee protests that know no reasonable bounds. These people are perfectly happy to attack and suppress other people's speech in the name of whatever cause they're pushing today.  But they don't seem to understand that it's much easier to "fight" for some abstract principles than it is to live up to them each day, which they aren't doing.

Their performative and destructive gestures are expressly and aggressively designed not simply to express an opinion, but to interrupt, harass and interfere with the daily lives, business, travel, and education of thousands of other students and faculty, employees and customers, and commuters and civilians across the country. People who are simply hoping to be left alone in their companies, schools, airports, highways, and communities. We've been warned in the past that the crap being fed to the current generation of college students by clueless professors and feckless administrators would soon spread to our companies and that we needed to be prepared for the onslaught. We should have paid more attention.

We're in a moment marked by duplicity, weasel words, and abject hypocrisy among far too many corporate and government leaders. Especially in the words and inactions of two-faced, DEI-saturated university presidents of elite institutions like Columbia, Harvard, or MIT. They keep trying to split hairs, divine and define non-existent contexts, and generally pray that they'll somehow keep their jobs if they can only keep the peace on their campuses for a little while longer.

Pichai, on the other hand, spoke up. Clearly, concisely, dispassionately and with admirable conviction, he set a high bar for the rest of us, but not one that is unduly complicated. He described Google as a "workplace" and a business with clear policies and behavioral expectations.  Most importantly he said that it was "not a place to act in a way that disrupts coworkers or makes them feel unsafe, to attempt to use the company as a personal platform, or to fight over disruptive issues or debate politics."

I've previously said much the same thing about not bringing the bullshit into the business. The badly misunderstood idea that the 1st Amendment entitles idiots to express themselves in private homes, businesses or religious institutions cannot be further extended and inflated to mean that companies must permit these morons to use and abuse corporate forums for their own purposes. Senior management, not the HR department or the DEI dullards, needs to step in. You can stand for certain things without having to stand for everything that anyone cares to act out and demonstrate on your premises, and in your name. If you don't draw the red lines early, clearly, and often as to what's appropriate within your business -- whatever kind of business it is -- then there's no end to the problems you're inviting. And, subsequently, no end to the damage that could be caused to your organization, to the morale of your people, and to your own reputation. 

This whole area is one very slippery slope. As you might expect, no good deed goes unpunished because no one is pure enough for these unhappy and puritanical polemicists. I have tried and suggested that reasonable people (and that may have been my first mistake) could come to appreciate and understand that there are some matters that are appropriate for conversation and discussion in the office; others simply aren't. But it's far too easy for the lines between inside and out to get bent and blurred. Amazon had a similar issue when some employees objected to the company selling books they deemed to be negative towards trans people. When external concerns get pulled into the business environment and interfere with operations, attitudes, and interpersonal relationships at work, it becomes an ever-bigger can of worms, where no one, even with the best of intentions, can ever win. 

Another approach is to try and help inform and educate team members so that they are at least in a position to evaluate and weigh the various claims, assertions and lies that they are being confronted with by protestors and corrupt news media as well. The idea of "second-sourcing" - taking at least a moment to check out/confirm the latest factoid, rumor or news hit before jumping fully into the pool - was a seemingly obvious concept which sadly and largely gave way to the "hurry up" world we now live in. No one really has enough time for anything or is willing to spend what time they do have trying to get to a better understanding of what's actually happening around them. Having a simple and readily available "second source" - to look for just a moment before you or your people waste time leaping down another rabbit hole - seems to be a worthwhile investment. After all, how much is it worth to know the truth?

We're now living in a world where everyone's their own expert on everything. As the Chicago traders used to say, until you have a position and something concrete and meaningful on the line, all you have is an ephemeral opinion, subject to change, and relatively worthless. Managers of large institutions, and especially public technology businesses, are not typically encouraged by their boards or investors to stand out on disputed and controversial issues or to raise their voices above the consensus. But true leaders understand that -- whatever the risks may be -- certain core ideas and principles are worth promoting and protecting.  

Principles and solid beliefs are far more valuable and substantial than mere opinions. They're worth standing up for, taking risks where required, and even making sacrifices for - if those become necessary. Sundar Pichai had the guts to stand up and draw a line.  He made Google a leader in the battle to take back control of the conversation. He made it clear that the office isn't the proper venue for these complex and painful matters. We should all thank him for his honesty, courage, and leadership.