Eric Schurenberg | Inc.com staff
Oct 23, 2012
8 Social Media Numbers that Will Rock Your Business
Facebook, Twitter and their spawn are about to change how the world does business. Don't believe it? Get a load of how far things have already gone.
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But the Web continues to evolve, with crucial help from people like Mark Zuckerberg and Jack Dorsey. The Information Web--the one that shut down newspapers, wiped out travel agencies and electronics resellers, and overthrew Arab dictators--is turning into the Social Web. The former was about knowledge, the latter is about...well, actually, you! It's all about you, and everything about you that the Web and Big Data analytics can gather and process. The end result is a scarily true-to-life online portrait that businesses can use to target messages to you, and--equally important--that you can trade on to get what you want. It's going to be powerful stuff, and the foundation is even now being laid.
That was the message of a particularly mind-expanding session at the Inc. 500 conference earlier this month, led by Inc.com columnist, entrepreneur and Flashpoint Academy CEO Howard Tullman. Tullman’s thesis is that the era of what he calls “hyper-personalization” online will transform advertising (yet again), retail (ditto), corporate power (it’s a Facebook world), notions of privacy and even the use of data. “Personal data is the oil of the digital age,” to quote Tullman.
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