better than coffee
had an inspiring start to the day yesterday, courtesy of ketchum. it
was a panel discussion about social media, or rather, it was NOT
about social media, as the panelists consistently pointed out. what it
was about is social behavior - a small but significant difference for
brands online. it was held at Flashpoint Academy which, as the
backdrop says, is a school for media arts and sciences. in other
words, just the kind of folks we need moving forward. panelists
included Charleen Li who co-authored Groundswell, paul rand who
runs a sharp company we've worked with called the Zocalo Group,
howard tullman who runs Flashpoint, and a guy from Ketchum whose
name i can't remember in spite of the fact that he was funny and
insightful (always a great combination). the last question of the day
was, "give one piece of advice for people in the audience." the best
response: learn to sleep faster.